Happy Monday, y’all! Hope you are ready for another amazing week! Here’s some breaking marketing and digital stories that caught my eye…
YouTube’s Shorts videos are proving to be insanely popular both with viewers, and content creators. As you can see below, they are already generating over 6B daily views, and YouTube is rolling out more options to pay creators. Compensation for content creators is going to be one of the major themes for 2021. We will soon reach a point where SMEs will start leaving companies because they can make more money as content creators. Let’s keep an eye on compensation for content creators and see what the landscape looks like by this Fall.
YouTube's TikTok clone is already generating 6.5 billion daily views https://t.co/l6PIsHRezI
— Social Media Today (@socialmedia2day) May 14, 2021
Pinterest is beginning to experiment with livestreaming for its users. Later this month, Pinterest will host live virtual events with some of its top content creators. I think this idea could work. First, the events will only be available through the Pinterest app, so I like that they are pushing users to the app. The events themselves will be structured around helping Pinners get better at skills that tie into how they are already using Pinterest. So the events will focus on things like cooking a better meal, or planning your next vacation, or home improvement project. So the focus won’t be on Pinterest as much as why people are using Pinterest. I think that’s a smart play.
Oh this is fascinating…Pinterest will start to livestream some events later this month in a pilot program.https://t.co/z6siBaepIp
— Ken Yeung (@thekenyeung) May 13, 2021
Fall 2021 looks to be when we can expect to see in-person events begin to return. Almost half of ad executives plan to be back to attending in-person events in Q3 2021. We’re still about 6 months behind where I thought we would be with returning to in-person events. I assumed there would be a few events this Spring, but then a big return in the Fall of this year. It seems like the big return won’t come till Spring of 2022. Still, I expect to see a decent spike in the number of in-person events this Fall. People are hungry to get back to in-person events, there’s simply no better learning environment.
Compared to earlier this year, U.S. ad execs are more positive about the idea of attending, sponsoring or creating in-person events, though not until later in 2021. https://t.co/jfafvZj8qA
— Marketing Dive (@marketingdive) May 13, 2021
So that’s what I’m reading this week! I will see you back here tomorrow, hope you have a wonderful week!
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