SEC Social Media Fan Experience: The Florida Gators and The Vanderbilt Commodores

July 30, 2015

Over the next 6 weeks till the start of the college football season, I’ll be examining how the schools in the SEC are using social media to connect with their fans.  College football in the SEC is huge business, and the primary driver of revenue in the richest athletic conference in the nation.  Last year […]

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A Closer Look at HootSuite’s Brand Ambassador Program

July 28, 2015

Many companies that are interested in creating a brand ambassador program want to see actual examples of companies that are running such programs.  I’ve known about HootSuite’s brand ambassador program for a while, but on Sunday, one of its members Adel de Meyer joined #Blogchat and gave me a bit more information and then HootSuite […]

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Are You Making This Common Content Marketing Mistake?

July 21, 2015

One of the great allures of using social media is the promise that it gives companies a cheap and easy way to raise awareness for the company, as well as its products and services. But that phrase, ‘raise awareness’ is often assumed by companies to mean ‘free advertising’.  Too many companies believe that they should […]

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How Personality Differences Keep 60% of Your Readers From Taking the Action You Want, Sunday’s #Blogchat topic!

July 18, 2015

On Sunday (July 19, 2015) we’ll be discussing the affect that your personality can have on your blog and writing.  Specifically, our topic will be How Personality Differences Keep 60% of Your Readers From Taking the Action You Want, starting at 8pm Central! This #Blogchat will be sponsored by Team Real World, please follow them on Twitter. […]

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My Blog Traffic and Podcast Audience Results for June

July 16, 2015

For every month in 2015, I’ve set specific goals for growing my blog readership, and podcast audience.  The end goal is that by December this blog will have at least 100,000 visitors for that month, and the podcast will be downloaded at least 10,000 times for December.  Every month I am going to write a […]

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Selling Products On Your Blog, Tonight’s #Blogchat topic!

July 12, 2015

UPDATE: Here’s the link to the transcript for tonight’s #Blogchat on Selling Products on Your Blog Tonight (7-12-15) we’ll be discussing How Do you Decide What Products to Sell on Your Blog!  A lot of you are interested in monetizing your blog, and sponsor Team Real World will help us figure out how to do […]

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Team Real World is #Blogchat’s Sponsor for July!

July 5, 2015

  UPDATE: Here’s the transcript to tonight’s #Blogchat I’m thrilled to announce that Team Real World will be sponsoring #Blogchat for the month of July!  Team Real World helps clients grow and improve their workplace culture and performance by training them how to better work together with effective tools and processes so they can reach […]

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Rock Star Strategist Seeking Potential Rock Star Brand For Committed Relationship

July 2, 2015

After consulting with clients of all sizes over the last decade, I’m ready to take on a larger role at one company. Helping companies to launch marketing plans is rewarding, but I’d love to see the results of the strategies I implemented, and evolve them as the brand grows. As of now, I’m ready to explore […]

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The Fan-Damn-Tastic Marketing Show Episode 34: How to Show Support Without Showing Your Ass

July 1, 2015

Hey y’all!  Welcome to the 34th episode of The Fan-Damn-Tastic Marketing Show!  First, thanks again to everyone for supporting the show, June was another strong month for downloads and I’ll have the complete recap of how the podcast and blog did in June up here early next week so be looking for that. In today’s […]

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The Fan-Damn-Tastic Marketing Show Episode 33: How to Make Money From a Conference

June 29, 2015

Hey y’all!  So many of you attend social media/digital/content marketing conferences every year, and it can be a huge expense.  But with some planning and effort, you can wipe out the expense of attending conferences and even show a profit!  That’s what I talk about in today’s episode, walking you through how I did this […]

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The Fan-Damn-Tastic Marketing Show Episode 32: Spotlight or Groups; Which is Better For Creating Fans?

June 25, 2015

Hey y’all! Welcome to the 32nd episode of #FanDamnShow! In this episode I talk about the best way to create fans, is it best to focus on spotlighting individual fans, or should you create a group environment? Let’s think about this in a rock star perspective:  Look at the concert.  A concert is such a powerful […]

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