Marketing Writing Bootcamp is #Blogchat’s Sponsor For May

May 3, 2015

UPDATE: Here’s the transcript from tonight’s #Blogchat on your blogging voice and tone. I’m delighted to announce that MarketingProfs’ Marketing Writing Bootcamp is sponsoring #Blogchat in May!  They are also sponsoring The Fan-Damn-Tastic Marketing Show in May and June as well, so I’m thrilled to have them on board. Here’s the basics about the Marketing Writing […]

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My Blog Traffic and Podcast Audience Results For April

May 1, 2015

For every month in 2015, I’ve set specific goals for growing my blog readership, and podcast audience.  The end goal is that by December this blog will have at least 100,000 visitors for that month, and the podcast will be downloaded at least 10,000 times for December.  Every month I am going to write a […]

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The Fan-Damn-Tastic Marketing Show Episode 24: How to Create Fans Like a REAL Rock Star Does

April 29, 2015

Hey y’all!  Welcome to the 24th episode of The Fan-Damn-Tastic Marketing Show!  In today’s episode I talk about Amanda Palmer leverages social media to create and cultivate fans, and also what your brand can learn from her efforts.  I am mention a recent Forbes article where Amanda talked about some of the things she’s learned […]

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Understanding the Power of the Conversation Around Your Brand

April 28, 2015

Every brand, company, product, person, team, etc has a conversation happening around it.  That conversation might be happening by a handful of people, or a few billion people, but for everything and everyone, it’s happening. Your brand attempts to dominate that conversation with advertising and marketing.  For the average brand, the marketing messages it sends […]

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The Hate Game: Why No One Wins a Race Looking Sideways

April 23, 2015

(and one last thing, if you want something entertaining, go watch me battle some trolls in realtime: http://t.co/FXmpMWxKnP ,,,,k g’night). — Amanda Palmer (@amandapalmer) April 22, 2015 I’ve been following Amanda Palmer for a while now, she was one of the major music case studies in Think Like a Rock Star.  Not because I’m a […]

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The Fan-Damn-Tastic Marketing Show Episode 23: Your Fans Are the Cool Kids

April 22, 2015

Hey y’all! In this episode of #FanDamnShow, I talk about how your fans drive sales by encouraging non-committed customers to try your brand.  I also reference a study done by a Princeton professor who wanted to learn if a product’s popularity was driven more by quality or positive WOM.  The results might surprise you, and […]

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How We Can Work Together

April 20, 2015

I’ve recently made some updates to the work-related content here so I thought it was a good time to remind you of how we can work together.  There are three main areas where I work with companies like yours: Speaking and Webinars: I’ve completely revamped my approach to speaking in 2015.  I will accept no […]

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The Fan-Damn-Tastic Marketing Show Episode 22: Your Brand’s Guide to Dealing with Trolls

April 15, 2015

In last week’s episode of #FanDamnShow, we discussed how to respond to a customer that leaves a complaint or negative comment online.  But what happens if you aren’t dealing with a customer?  What if you encounter a troll that’s trying to make your brand look bad?  This week’s episode walks you through exactly how to […]

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Has Content Glut Killed Content Engagement?

April 13, 2015

Or do we simply need to change our expectations for engagement around the content we create? Last year when I decided to launch The Fan-Damn-Tastic Marketing Show, I tried to focus on how I could make my podcast different to help it stand out from everyone else that was jumping into podcasting.  I came up […]

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Is Your Blog Ready For Google’s Mobile Search Update?

April 12, 2015

UPDATE: Here’s the link to the transcript for this #Blogchat. Tonight at #Blogchat (4-12-2015) we will be discussing the changes that Google is about to roll out that are aimed at rewarding sites that are Mobile Friendly.  These changes will start to take affect on 4-21-2015, or Tuesday of next week. Here’s where you can […]

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The Fan-Damn-Tastic Marketing Show Episode 21: From Rants to Raving Fans

April 8, 2015

Hey y’all! Welcome to the 21st episode of #Fandamnshow! Today I talk to you about how to respond to complaints from customers online and turn them into raving fans of your brand! This topic is SO misunderstood by brands, so I wanted to spend an episode walking you through the process for not only responding […]

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