What #blogchat can teach you about building a successful community site

January 18, 2010

About 10 months ago on a Sunday nite I asked a blogging question on Twitter, and as a bit of an experiment (and to better organize the responses I was hoping to get) I added the #blogchat hashtag to my question.  With that, the first #blogchat was born.
Since that time, we’ve had #blogchat every Sunday [...]

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Need Social Media budgeting help? Get a Social Media Strategy Audit

December 15, 2009

To book one of the five slots for this service, or to get more information on the social media strategy audit, please email me.
Last week I blogged about how you can go about putting a social media strategy together.  And it’s timely advice, as many of your companies are, or soon will be putting together [...]

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Everything you ever wanted to know about creating a social media strategy (but were afraid to ask)

December 8, 2009

If your company is using social media, it is VITAL that you have a strategy and plan in place that’s guiding your efforts.  Not only will your efforts be much more successful, but it will save you a ton of time and money since your efforts will be focused.  And it will be much easier [...]

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You can’t evaluate the effectiveness of your social media plan until you HAVE a plan!

December 3, 2009

Going back to the results from my social media survey, Question #6 asked “What has been the biggest problem your company has encountered in using social meda?”
The top response to this question was “Not sure how to measure the effectiveness of our efforts”.
That probably isn’t surprising to many of you.  But that ’sounds’ like an [...]

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Twitter and blogs are hot with companies, but they aren’t sure how to measure their efforts

December 1, 2009

As promised, here are the results from my recent survey on how companies are using social media.  Over 200 of you responded to this survey,  and thank you SO much for doing so!  I’ll be digging into the results and takeaways a bit more over the coming weeks, but for today I wanted to give [...]

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Even individuals need a social media strategy!

November 24, 2009

One of the findings in my social media survey from last week was that 18% of the respondents said they were a sole proprietorship.  So this raises the question; If you work for yourself, do you still need a strategy for your social media usage?
Absolutely!
In fact I would argue that it’s even MORE important for [...]

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Got 2 mins to help me with a social media survey?

November 16, 2009

Click here for the survey.
Hey guys, I wanted to know if you have a couple of minutes to help me with a survey on social media.  The survey has 10 multiple choice questions, and focuses on how companies are using social media, what their budgets are, what’s working, what isn’t, etc.  The survey should take [...]

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If you’re a local business, Monitter might be your best social media friend!

October 28, 2009

As social media has taken off in recent years, it’s been a boon for smart companies that are using these tools to connect with online customers. But for smaller businesses, especially retailers that rely on a local customer-base, social media hasn’t always shown quite as much promise.
But thanks to tools like Monitter.com, that could [...]

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Don’t just be in contact with your customers, embrace them!

September 18, 2009

This is the fifth post in a five-part series on What Rockstars Can Teach You About Kicking Ass With Social Media.  Part one is here, part two is here, part three is here, and part four is here.
Recently I blogged on The Daily Fix about how Amanda Palmer sold $11,000 worth of t-shirts in 2 [...]

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Want more fans of your company’s social media efforts? Find the ‘bigger idea’.

September 17, 2009

This is the fourth post in a five-part series on What Rockstars Can Teach You About Kicking Ass With Social Media.  Part one is here, part two is here, part three is here.
One area that so many companies are struggling with in creating content is finding a way to make it valuable, interesting and relevant [...]

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Want more fans? Then get out of their way.

September 16, 2009

This is the third post in a five-part series on What Rockstars Can Teach You About Kicking Ass With Social Media.  Part one is here, part two is here.
A few months ago I was doing research for a post on music marketing and found the above site, TheDonnasMedia.com.  This is a massive fan-run site that [...]

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