Stop Listening to Social Media Experts (Or At Least Be More Careful When You Do)

December 31, 2015

Tweet Share32 Share10 +13Total Shares 45A few years ago I took my Acura to a Honda dealer to have them change the oil and rotate the tires.  About an hour later, the service manager comes out with a clipboard and I ask him “How’s everything look?” “Ho boy!”, he exclaims.  “You’re going to end up […]

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PBS Tabs @ScottMonty to Live-Tweet Sherlock: The Abominable Bride Premiere Jan 1st

December 30, 2015

Tweet Share Share12 +13Total Shares 15 My fourth time hosting the live-tweeting of #SherlockPBS – this time for the upcoming special on Jan. 1. — Scott Monty (@ScottMonty) December 22, 2015 There’s a constant debate when it comes to driving awareness of a brand, product or event over whether it’s better to work with […]

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Building Your Blog For 2016

December 29, 2015

Tweet Share15 Share16 +12Total Shares 33Every year I use the month of December to do a bit of an audit of how my blogging year went, and then plan out how I want to leverage the blog in the coming year.  I pick December since it’s the last month of the year, plus traffic is […]

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Observation or Word of Mouth; Which is Better For Driving Sales?

December 28, 2015

Tweet Share8 Share1 +15Total Shares 14Recently I came across an interesting article from the Harvard Business Review.  It was based on a study that suggests that customers are far more likely to buy what another customer buys by simply observing the purchase action vs hearing that customer say they buy the product (Word of Mouth): […]

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You Will Share This Post, But You Won’t Read It

November 10, 2015

Tweet74 Share26 Share59 +11Total Shares 160I check my Twitter notifications way more than I should.  Recently, I checked Twitter and didn’t see any new notifications.  I did some other work and came back just a few minutes later and was shocked at what I saw. 25 new notifications on Twitter.  That meant in just a […]

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The Fan-Damn-Tastic Marketing Show Episode 40: Writing Fan-Damn-Tastic Headlines

November 9, 2015

Tweet33 Share1 Share4 +1Total Shares 38Hey y’all! Welcome to the 40th episode of #FanDamnShow! In this episode I talk about one of the surest ways you can improve your content; By writing better headlines.  It’s a vital tool for all content creators, but it does take some practice and know-how, and I talk about what […]

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The Fan-Damn-Tastic Marketing Show Episode 39: How to Connect With Influencers

October 31, 2015

Tweet7 Share2 Share3 +11Total Shares 13Hey y’all, it’s time for another episode of #FanDamnShow!  In this 39th episode, I tackle a topic that a LOT of companies want answers to: How to more effectively connect with influencers.  So sit back for 12 mins of smartitude! Here’s where you can download and listen to the episode […]

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How to Create More Social Media Content For Your Business

October 27, 2015

Tweet21 Share2 Share3 +15Total Shares 31 For years, the big focus in social media marketing was finding ROI.  It still is, to a great degree.  But as more companies bought into using social media, a new problem developed: How do we create more social media content for our business?  Scratch that, how do we create […]

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My Blog Traffic and Podcast Audience Results For September

October 23, 2015

Tweet6 Share Share +1Total Shares 6For every month in 2015, I’ve set specific goals for growing my blog readership, and podcast audience.  The end goal is that by December this blog will have at least 100,000 visitors for that month, and the podcast will be downloaded at least 10,000 times for December.  Every month I […]

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Leveraging Social Media to Drive Greater Customer Insights

October 22, 2015

Tweet115 Share4 Share26 +11Total Shares 146For the last 10 years, marketers have been trying to leverage social media as a sales channel.  It’s been a messy proposition at best, due to how people use these social tools.  Social media tools are used by people to create and share content about themselves. But for smart companies, […]

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The Fan-Damn-Tastic Marketing Show Episode 38: Deeper Learning Via Cooking, Presidential Debates and 1980s Pro Wrestling!

October 21, 2015

Tweet11 Share8 Share4 +1Total Shares 23Hey y’all!  Welcome to another episode of #FanDamnShow! Today I talk about deeper learning and why your fans want more intricate content that helps them learn more about the topics they love, especially the ones that relate to your products and services! Show Notes: 1:55 – People that listen to […]

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