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July 31, 2013 by Mack Collier

Learn How Paper.li Created its Brand Ambassador Program Today at #Rockstarchat!

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UPDATE: Here’s the transcript from this chat!

I’m thrilled to announce that Paper.li’s Marketing Director Kelly Hungerford will be joining #Rockstarchat today at 1pm Central on Twitter to discuss how the brand created and launched its brand ambassador program!  This is a great opportunity to learn from Paper.li because I know so many of you work or brands that either have or are considering launching such a program.  Kelly will help you understand how the process has gone for Paper.li, and will be happy to answer any questions you might have.

Here’s the points we’ll cover:

1 – What prompted Paper.li to want to launch a brand ambassador program?

2 – What are Paper.li’s goals for the program?

3 – How are members selected?  Is there a cap or can anyone join?

4 – How does Paper.li measure if the program is working?  What metrics do you track?

5 – What have been some of your A-Ha! moments from launching this program?

 

And if you would like to get a bit more background on Paper.li’s brand ambassador program, check out this guest post that Kelly wrote here a few months ago.

So if you want to join in on the fun, check out the #Rockstarchat happening on Twitter today at 1pm Central!  You can follow the tweets here(Click the All tab at the top to see all the tweets), and here’s the transcript!

BTW, if you subscribe to my Think Like a Rock Star newsletter then you got a heads-up about this yesterday.  Click here if you want to subscribe!

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Filed Under: #RockstarChat, Brand Advocacy, Community Building, Think Like a Rockstar

About Mack Collier

My name is Mack Collier and I am a digital marketing and content strategist located in Alabama. Since 2006 I've helped companies of all sizes from startups to global brands such as Adobe, Dell and Ingersoll-Rand, create customer-centric programs, content and experiences. A long-time internet geek, I've been online since 1988 and began using social networking sites in 1991 when I joined Prodigy. Today, I help companies understand the ever growing and evolving web3 space, including crypto, NFTs, DAOs and the Metaverse.

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