I spend a LOT of time on Twitter. For me, Twitter is an amazing tool to connect and network with other people. I know a lot of you like to use Facebook and Plus for the same reasons.
Often, we will hear that we shouldn’t be ‘wasting time’ on social media sites all day, and that we should be busy ‘getting things done’. What these people don’t understand is that being successful in using Social Media is all about building human relationships.
As I said in my previous post, last week I got to visit Bazaarvoice and present Think Like a Rockstar to approximately 75 of their employees. Additionally, this was the first time I’d presented Rockstar to a company, so I was excited about that as well. But I think it’s interesting to consider how I got to the point where I could call Bazaarvoice a client. You say it actually has taken 5 years.
In 2007, I wrote a Company Blog Checkup for Dell’s Direct2Dell blog. I gave it pretty high marks, and in the comments, both Richard Binhammer, and John Pope (who was with Dell at the time) from Dell jumped in and offered feedback, and proved that they were listening. Those comments by Dell got a relationship started with the company, and 3 years later, I was moderating the first #DellCAP event for the company!
The event lasted two days, and on the second day, Dell’s CMO joined us in the morning, who at the time was Erin Nelson, who would later accept the same position at Bazaarvoice! So that’s the connection, right? Well last week when I arrived at Bazaarvoice, Erin was telling her assistant about following me on Twitter and she said she loved my tweets because I was always tweeting about college football and giving her updates on games! So it’s not my insights into brand advocacy that Erin wanted, but the score of the Texas – Oklahoma game in the 3rd quarter 😉
But that makes a wonderful point: Social Media is about CONNECTING with people and ESTABLISHING RELATIONSHIPS. It doesn’t matter how that is done, for example with the college football tweets, Erin is literally one of dozens of people that have told me over the last couple of years that the love my tweets about college football. Others have told me they love to watch BURN NOTICE or that they also love Dr Pepper 😉
All of those conversations might seem like a waste of time to some people, but they are leading to real business for me, and I bet they have for many of you as well. And no, it doesn’t always happen overnight, and it often doesn’t happen when you try to ‘force’ it. It usually happens when you try to connect with other people and share with them what you have learned, and try to learn from and get to know them as well. Because Social Media is About Building Relationships.
Just like most areas of life, right?