Hey y’all! Welcome to another episode of #FanDamnShow! Today I talk about deeper learning and why your fans want more intricate content that helps them learn more about the topics they love, especially the ones that relate to your products and services! Show Notes: 1:55 – People that listen to podcasts want deeper insights into […]
Fans Have Gravity: Why Customer Acquisition Isn’t Your Best Marketing Bet
Marketers are obsessed with size. Especially size of market, and they often spend billions of dollars chasing the biggest market of all: New Customers. And yet, rock stars follow a completely different marketing path. Instead of marketing to New Customers, they go out of their way to create experiences and engagement with their biggest fans. […]
Teaching Marketing Students to “Think Like A Rock Star”
You might understand marketing technologies like social media and mobile search, but can you explain them so that someone new to marketing would understand the value of these tools to their business? Since 2010, I’ve taught a four-week course in New Media Marketing in the Internet Marketing Master of Science program at Full Sail University […]
What happens when a brand evangelist’s message isn’t the same as the brand’s?
All week we’ve been talking about the value for companies and organizations of connecting with, and even embracing and empowering their brand evangelists. But a recent post by Sean Howard raises a very valid question: What if an brand evangelist creates content about a brand, that the brand might not approve of? To illustrate his […]