Did you know Patagonia has a Brand Ambassador Program? Probably not, but the brand has had an ambassador program since at least 2000. This makes sense when you consider that Patagonia has never made advertising of any kind a priority for the brand. Patagonia founder Yvon Chouinard has often proudly proclaimed that the brand only spends […]
Patagonia’s Marketing Plan to Keep You From Buying Their Products
For Black Friday in 2011, Patagonia ran an interesting ‘Don’t Buy This Jacket’ ad in the New York Times. The ad kicked off a campaign by Patagonia to attack ‘consumerism’ head-on, and the brand asked its customers to strongly consider whether or not it was necessary to buy a new piece of clothing, or if […]
How to Create a Company Blog That Customers Will Actually Give a Damn About
Recently, a ten-year veteran of company blogging said he was throwing in the towel on his company blog. So when Joel on Software goes up in smoke, does that mean that it’s finally time to pronounce that company blogging is dead? Hardly. What it means, is that there are now a LOT more companies blogging. […]