Social Media

Sooner or later, your brand will receive a negative comment or bad review. Some posts will come from actual customers, others from competitors hoping to poach your customers. Still others will come from trolls: people who have never bought from you, will never buy from you, and seemingly have nothing better to do than make […]

This Sunday nite, I’m thrilled that @ProBlogger (Darren Rowse) will be joining us to co-host #Blogchat at 8pm Central.  Darren’s topic will be helping us learn how to monetize our blogs, and the schedule will break down like this: From 8:00-8:30 PM Central – How to create blog content that can be monetized.  We’ll talk […]

There are two ways that social media initiatives can directly benefit your business: 1 – By generating revenue 2 – By lowering existing business costs For whatever reason, most of the ‘What is the ROI of Social Media?’ discussion focuses on the first area.  But the 2nd area is just as important, if not moreso […]

This is interesting!  Last week’s post with Ford CMO Jim Farley’s statements about how Ford has seen massive cost savings via Social Media proved to be quite popular.  In fact I believe it’s the most RTed post I’ve ever written. Well last Thursday after publishing the post, Ford’s Scott Monty contacted me and said that […]

Originally posted on Marketing Profs Daily Fix blog Recently GaryVee had a bit of a crisis situation on his hands. He has a site called Cork’d, which is a community site for wine lovers. The site was hacked, and worst of all, set up to re-direct to a porn site. And to make matters worse, […]

Originally posted on The Viral Garden Kat recently had a great post about social media monitoring, and lamented that the post might be too elementary for her blog’s audience. I disagree, I think that while many active individuals might understand the importance of monitoring, most companies totally miss it. And since we in the ‘social […]

Originally posted on Marketing Profs Daily Fix blog If your company is ready to dive into the social media waters, which tools such they examine first? Blogs? Facebook? Twitter? Wrong. Try Google Blog Search, Summize, and Technorati. Before you can launch a successful social media strategy, you must begin monitoring existing conversations about your company. […]