Welcome to the 10th episode of The Fan-Damn-Tastic Marketing Show! Today we are going to talk about a marketing problem that everyone knows exists, that not too many marketers seem to be doing anything about: Creating customer-centric messages and connecting with customers.
2:20 – Why don’t marketers listen when industry leaders and experts say that they should do a better job of understanding and listening to their customers?
3:34 – Most companies aren’t build and structured to have direct and repeated interactions with their customers.
5:30 – Most companies don’t understand that most of the marketing messages around its brand aren’t coming from the brand.
6:50 – Social Media leads to Digital Word of Mouth. Ideas are spreading from customer to customer without direct input from marketers.
9:55 – My (very lofty) goals for this podcast and number of downloads for the year and why I need your help in reaching my goal.
I hope you enjoy this episode, you can download it directly here. And if you can, please subscribe to The Fan-Damn-Tastic Marketing Show on iTunes, and I would *love* it if you could review the podcast on iTunes as well.