I am thrilled to welcome Kerry O’Shea Gorgone as the first guest on The Fan-Damn-Tastic Marketing Show! Kerry spoke at the Y’all Connect conference in Birmingham last week, and I was lucky enough to get a few minutes of her time to talk about some legal issues regarding social media and marketing in general!
But first a reminder that this episode is brought to you by the Marketing Writing Bootcamp, from Marketing Profs. The Marketing Writing Bootcamp begins on June 11th and features 13 classes with almost 8 hours of instruction! You can learn more here about the Marketing Writing Bootcamp and if you enroll with promo code FANDAMN you’ll save $200 on Marketing writing bootcamp. Plus, you’ll get over $1,000 worth of Marketing Profs seminars, classes, and video tutorials, free – just for registering!
Kerry was kind enough to talk to me about two topics for this episode of #FanDamnShow. The first was legal implications of live-streaming, and how to know if your social media contest is legal. Here’s the Show Notes:
1:50 – What do brands need to know if they plan on using Meerkat or Periscope for live-streaming
3:00 – Prepping your live-stream, what you need to know before you get started
4:00 – Some music artists are encouraging fans to live-stream their concerts. Is this ok?
5:45 – How to carefully plan your live-stream
6:45 – What if a brand’s fan creates a live-stream promoting that brand, could the brand be liable?
10:00 – What Kerry does for MarketingProfs and also what the Marketing Writing Bootcamp is all about
14:15 – The basic differences between a contest, a sweepstakes and a lottery (Hint: You may think you are running a contest but you may actually be running a lottery, be careful!)
16:40 – What to do to make sure that you are running a contest and not a lottery
Kerry has also written a couple of great posts on these topics:
Live-Streaming With Meerkat & Periscope: A Marketer’s Legal Checklist
How to Keep Your Social Media Contest From Becoming a Trial
Influence Marketing and the FTC’s 4Ps of Disclosure
I hope you enjoy this special episode of #FanDamnShow with Kerry Gorgone! Please give it a listen and let me know what you think in the comments! Here’s where you can download and listen to the episode directly. And if you can, please subscribe to The Fan-Damn-Tastic Marketing Show on iTunes, and I would *love* it if you could review the podcast on iTunes as well. Also, #FanDamnShow is now available on Stitcher as well!
Also, don’t forget that sponsorships are now available for The Fan-Damn-Tastic Marketing Show. This page that has all the information on how your brand can sponsor #FanDamnShow and the rates. Please note that all available sponsor slots (starting with July) will be filled on a first-come, first-served basis, so please email me if you are interested in sponsoring #FanDamnShow.
We’ll talk again next week!
Kerry O'Shea Gorgone says
Thanks so much for bringing me on as your first guest, Mack! I’m honored, and had so much fun talking with you.
As your closing says, let’s do it again soon! 🙂
Mack Collier says
That sounds like a great plan, thanks again, Kerry!