Hey y’all! Welcome to the 34th episode of The Fan-Damn-Tastic Marketing Show! First, thanks again to everyone for supporting the show, June was another strong month for downloads and I’ll have the complete recap of how the podcast and blog did in June up here early next week so be looking for that.
In today’s episode I wanted to focus on how your brand can show support, without showing its ass. Whether it’s a holiday, a court ruling, a tragedy, brands are looking to communicate to their customers that they support their feelings and empathize with them. But there is definitely a right and wrong way to do this. In this episode of #FanDamnShow I talk about three things to keep in mind:
1 – If you can’t send that tweet, Facebook update or post that picture to Instagram without promoting your brand, then don’t send it. The idea isn’t to leverage a holiday or event to promote yourself, it’s to show support for your customers. The circular is where you can run your sales.
2 – You shouldn’t directly promote your brand but you can promote ideas/themes that relate to your brand. For example, if your company sells safety products, instead of promoting those items now for the Fourth of July, instead how about publishing a blog post on how to safely enjoy fireworks this weekend? That content is related to your brand but it isn’t ABOUT your brand, And it creates value for the customer.
3 – Never ever NEVER use a holiday, event, tragedy to promote your brand. This is how your brand becomes a case study at the next social media conference. Just say no.
Here’s where you can download and listen to the episode directly. And if you can, please subscribe to The Fan-Damn-Tastic Marketing Show on iTunes, and I would *love* it if you could review the podcast on iTunes as well. Also, #FanDamnShow is now available on Stitcher as well!
Also, don’t forget that sponsorships are now available for The Fan-Damn-Tastic Marketing Show. This page that has all the information on how your brand can sponsor #FanDamnShow and the rates. Please note that all available sponsor slots will be filled on a first-come, first-served basis, so please email me if you are interested in sponsoring #FanDamnShow.
We’ll talk again on Wednesday!
