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November 9, 2015 by Mack Collier

The Fan-Damn-Tastic Marketing Show Episode 40: Writing Fan-Damn-Tastic Headlines

Hey y’all! Welcome to the 40th episode of #FanDamnShow! In this episode I talk about one of the surest ways you can improve your content; By writing better headlines.  It’s a vital tool for all content creators, but it does take some practice and know-how, and I talk about what you need to write better headlines in this episode of The Fan-Damn-Tastic Marketing Show.

Show Notes:

2:05 – There’s a continuous stream of content being shared on all social sites.  We scan and as a result, the headline has to immediately grab our attention or we won’t click.

3:10 – A lot of bloggers write the post’s headline as a short summation of what the post is about.  This is the WORST type of headline to write!  You cannot simply summarize the post with the headline, it has to immediately be impactful and tell others why the post is awesome.

4:10 – How I learned first hand the power of writing an impactful headline with the success of this post.  The headline grabbed attention and led to a big spike in traffic to my blog and shares, all because of the great headline.

8:25 – The claim you make in your headline has to be backed up by the content in the post.  What is the specific promise you are making to readers with this post?  The headline needs to reflect that.

10:50 – When writing your headlines, think about what is in the post that’s worthy of the attention of your readers.

12:50 – This post is another example of a great headline I wrote that immediately grabbed your attention, and was true to the content of the post.

[clickToTweet tweet=”‘What is the specific promise you are making to readers with this post? The headline needs to reflect that.’ ” quote=”‘What is the specific promise you are making to readers with this post? The headline needs to reflect that.'”]

Here’s where you can download and listen to the episode directly.  And if you can, please subscribe to The Fan-Damn-Tastic Marketing Show on iTunes, and I would *love* it if you could review the podcast on iTunes as well.  Also, #FanDamnShow is now available on Stitcher as well!

Also, don’t forget that sponsorships are now available for The Fan-Damn-Tastic Marketing Show. This page that has all the information on how your brand can sponsor #FanDamnShow and the rates. Please note that all available sponsor slots will be filled on a first-come, first-served basis, so please email me if you are interested in sponsoring #FanDamnShow.

We’ll talk again next episode!

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Filed Under: Fan-Damn-Tastic Marketing Show

About Mack Collier

My name is Mack Collier and I am a digital marketing and content strategist located in Alabama. Since 2006 I've helped companies of all sizes from startups to global brands such as Adobe, Dell and Ingersoll-Rand, create customer-centric programs, content and experiences. A long-time internet geek, I've been online since 1988 and began using social networking sites in 1991 when I joined Prodigy. Today, I help companies understand the ever growing and evolving web3 space, including crypto, NFTs, DAOs and the Metaverse.

Comments

  1. Nadya says

    December 15, 2015 at 12:48 am

    Thanks for the article. I really liked your notes.

  2. ar.neloy says

    December 24, 2015 at 12:18 am

    Very Nice

  3. Roy says

    December 30, 2015 at 3:57 pm

    Good piece. I might add one important thing. One must make sure to provide exactly what you intended to provide. Impactful headlines are amazing but if you give any sort of “click bait” hint and do not deliver it can backfire.

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