Hey y’all! Welcome to the 40th episode of #FanDamnShow! In this episode I talk about one of the surest ways you can improve your content; By writing better headlines. It’s a vital tool for all content creators, but it does take some practice and know-how, and I talk about what you need to write better headlines in this episode of The Fan-Damn-Tastic Marketing Show.
Show Notes:
2:05 – There’s a continuous stream of content being shared on all social sites. We scan and as a result, the headline has to immediately grab our attention or we won’t click.
3:10 – A lot of bloggers write the post’s headline as a short summation of what the post is about. This is the WORST type of headline to write! You cannot simply summarize the post with the headline, it has to immediately be impactful and tell others why the post is awesome.
4:10 – How I learned first hand the power of writing an impactful headline with the success of this post. The headline grabbed attention and led to a big spike in traffic to my blog and shares, all because of the great headline.
8:25 – The claim you make in your headline has to be backed up by the content in the post. What is the specific promise you are making to readers with this post? The headline needs to reflect that.
10:50 – When writing your headlines, think about what is in the post that’s worthy of the attention of your readers.
12:50 – This post is another example of a great headline I wrote that immediately grabbed your attention, and was true to the content of the post.
[clickToTweet tweet=”‘What is the specific promise you are making to readers with this post? The headline needs to reflect that.’ ” quote=”‘What is the specific promise you are making to readers with this post? The headline needs to reflect that.'”]
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We’ll talk again next episode!
Thanks for the article. I really liked your notes.
Very Nice
Good piece. I might add one important thing. One must make sure to provide exactly what you intended to provide. Impactful headlines are amazing but if you give any sort of “click bait” hint and do not deliver it can backfire.