The One Thing You Can Do Now to Help Your Blog Succeed in 2013

by Mack Collier

Is to create a plan for your blog.  This is the perfect time of the year to create a blogging plan for 2013.  Everyone is slowing down and shifting away from work and toward the Holidays.  Use this down time to get your plan in order now, so you start 2013 with a bang.

Now, I know even mentioning the word ‘plan’ can cause hives for some.   It can seem like once you make a ‘plan’ that you are locked into a set course of action.  But that’s not the case, the true value of creating a plan for your blog is that it helps you crystallize your thoughts around what you really want to accomplish.

For example, let’s say I ask you what’s your blogging goal for 2013 and you say ‘To make money’.

How much?  ‘I dunno…$2,500 I guess?  I just want to start getting paid for all the time I am putting into this blog’.

Now that you have a dollar amount in mind, you can start to break it down.  $2,500 a year is roughly $200 a month.  So how would you use your blog to raise $200 a month?

Could you do that with AdSense?  Probably not without a LOT more traffic than you have now.  What other options are there?  Maybe sell monthly sponsorships on the blog?   Or sell ad blocks yourself?  What about ebooks?  White-papers?

The point is, now you’ve started to think about HOW you are going to reach your blogging goal of ‘to make some money’.  You are now thinking about WHAT you could sell to make money, whether it’s ads, sponsorships or products.

And that’s the whole point of a plan.  Most of us have a general idea of where we want to be, but we don’t know what the road looks like that we take to get there.  When you start creating a plan, then you start to understand why you need to do in order to reach your end destination.  It’s a big time-saver as well.

So first, let’s think about how to create a plan for our blog for 2013:

1 – Ask yourself what do you want to accomplish with your blog in 2013.  And at this point it is ok to DREAM BIG.  Maybe you want to make $10K from your blog next year, or maybe you want to land a book deal from your blog.  Give yourself permission to be honest about your dreams.

2 – Once you have a goal in mind for your blog in 2013, then start to break that goal down and think about what it’s going to take you to reach that goal.  We talked above about making money from your blog, but let’s say now your plan is to leverage your blog in order to get a book deal.  There’s two things you really need to focus on (assuming you are a first-time author) in order to help you get a book deal.  The first is a killer idea, and the second is a big platform.  Your blog can help you in both regards, you could use your blog as a platform for establishing your killer idea, and at the same time, if your idea really is killer, then your blog readership should grow as well.  So the blog becomes a way for you to flesh out and improve your killer idea, and at the same time, your following is growing, which appeals to publishers.

3 – Regularly evaluate and measure if your efforts are working.  Say once a month look at what’s happening and see if you are making satisfactory progress.  This is important not just to make sure everything is working, but to see if something is working well that you weren’t expecting.  Let’s say you are implementing a plan to make money from your blog in 2013.  As part of this, you are posting more content, and your readership is growing.  But in March, companies start contacting you asking if you would like to post a monthly column on their site, for $100 an article.  Suddenly this is a new opportunity for you to make money from blogging that you hadn’t considered before.


There’s some pointers to get help on how to create a blogging plan for 2013.  Need more advice?  Perfect, because this Sunday’s #Blogchat topic is creating a plan for your blog in 2013!  Please join us on Twitter at 8pm Central by following the #Blogchat hashtag!

Linda Sherman December 16, 2012 at 12:12 pm

Looking forward to another great #BlogChat tonight.

Linda Bernstein December 16, 2012 at 4:29 pm

Hah! It always comes back to the idea people have that somehow they can make money with their blogs. But I firmly believe the ROI can be measured in other ways than $$$.

But having a plan – that’s always a good idea. Thanks Mack

Jim Zboran December 16, 2012 at 6:54 pm

Thanks for the nice, simple-to-implement steps to setting up a 2013 blogging plan, Mack.

A lot of the real work toward goals happens in this stage because, if done right, that’s where decisions are made. But the cost of entering an endeavor with vague and general ideas of what is desired is not achieving what we could have.

I appreciate the reminder… time to make decisions for 2013!

Steve (JoeBugBuster) Case December 16, 2012 at 11:03 pm

Great topic, great BlogChat tonight Mack!
Sometimes the simplest topics are the ones that ultimately help me get the most done. :-)

Cheryl December 21, 2012 at 8:42 am

Good reminder. I can hope all I want, but I will fall short if I don’t think, plan, and implement.

Mary December 21, 2012 at 9:12 pm

Thank you — it’s important to always dream BIG!

Steve (JoeBugBuster) Case December 29, 2012 at 1:28 pm

First step for me was to set a goal for the number of blog posts I’d make per month. My Second Step: I created an editorial calendar last night.

Of course the continuing step in this multi-step program is the BlogChat gang keeping me accountable. :-)

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