It’s because you aren’t seeing the results you want, or because you don’t know what those results should be. Right? Because if social media was working for your business, you’d make a bigger commitment to using it.
Believe it or not, I get it. I’ve been using social media for 11 years now. It’s led to almost all of my income for over a decade, it’s allowed me to travel and speak throughout the country, work with global brands, and even write a wildly successful business book. Yet when I sit down to write a blog post, I have no idea how much of an impact that post will have on my business. Or if it will at all.
Crazy, right? Social media has been an evolving process for me, and probably for you as well. The more I use social media, the more I work with clients helping them with their social media efforts, the more I learn and the more my efforts improve.
And I want to share what I’ve learned with you. But not here, on my newsletter. As I talked about last week, I am also evolving how I use my newsletter. For the last 2-3 years I’ve approached my blog and newsletter audiences as being essentially the same. Which in my mind meant I was basically replicating the experience and content in both channels. And since my blog was more established, why would I start to build my newsletter when that audience was already here?
But then I realized that my blog and newsletter SHOULD be two different audiences. My blog here is where people meet me, while my newsletter is for the people that already KNOW me.
So my newsletter is written for my friends and the people that know me. As such, my best advice and tips on social media, brand advocacy and digital marketing will go there. It will also be a bit more personal than this blog. Some of the advice and ideas I share there may eventually make it here, but it will first show up in the newsletter.
If you want to get my weekly newsletter, please fill out the form below and you’ll be set! Remember, this is NOT the same thing as subscribing to this blog via email. If you are subscribed to this blog those posts will still come in your inbox. The newsletter is different, and it’s where you can find my best tips and ideas on how to use digital marketing to take your business to the next level.
Are you in?