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September 25, 2013 by Mack Collier

The Science of Happiness; What Makes You Happy and How Rock Stars Knew This All Along

I recently saw this video thanks to a share by Amy Taylor.  The video talks about a scientific study into one of the key drivers of happiness: Sharing gratitude.

As soon as I saw this, I immediately recalled Katy Perry’s Firework Video Contest.  Katy asked her fans to create a video telling the world who their ‘Firework’ was, someone that inspired them and that made them a happier person.  Basically, these were videos that thousands of Katy Perry fans created showing gratitude to the most important people in their lives.

And each video ended with the person talking about how important Katy was to them.  Katy gave her fans a way to show their appreciation for the people they care most about, and as a result, Katy gave her fans another reason to care for and love her even more.

So now we have the scientific reason why rock stars tell their fans that they love them: Because it makes them happy.  And if giving gratitude is a key driver of happiness then no doubt receiving gratitude is as well.  And I don’t know about you, but I find it easier to promote and gush about people and ideas that make me happy.

We’ve already established that connecting with your fans will help drive business growth and improve things like customer loyalty and make your marketing more efficient.  Now we have scientific proof that it will make you a happier person as well.

Sounds like a winner to me!

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Filed Under: Think Like a Rockstar

About Mack Collier

My name is Mack Collier and I am a digital marketing and content strategist located in Alabama. Since 2006 I've helped companies of all sizes from startups to global brands such as Adobe, Dell and Ingersoll-Rand, create customer-centric programs, content and experiences. A long-time internet geek, I've been online since 1988 and began using social networking sites in 1991 when I joined Prodigy. Today, I help companies understand the ever growing and evolving web3 space, including crypto, NFTs, DAOs and the Metaverse.

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