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June 29, 2011 by Mack Collier

The secret to creating brand advocates

It’s not about having a transactional relationship with your customers, it’s about having an emotional one with your fans.

Thoughts?

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Filed Under: Blogging, Brand Advocacy, Think Like a Rockstar

About Mack Collier

My name is Mack Collier and I am a digital marketing and content strategist located in Alabama. Since 2006 I've helped companies of all sizes from startups to global brands such as Adobe, Dell and Ingersoll-Rand, create customer-centric programs, content and experiences. A long-time internet geek, I've been online since 1988 and began using social networking sites in 1991 when I joined Prodigy. Today, I help companies understand the ever growing and evolving web3 space, including crypto, NFTs, DAOs and the Metaverse.

Comments

  1. Amoravick says

    June 29, 2011 at 1:15 pm

    So simple yet so true… RT @MackCollier The secret to creating brand advocates – http://t.co/UsIlcb6

  2. KatieFassl says

    June 30, 2011 at 7:23 am

    So true, Mack. My biggest struggle with this is educating clients so they *get it.*

  3. MackCollier says

    June 30, 2011 at 8:21 am

    @KatieFassl a very common struggle, unfortunately. Maybe we need to help them understand that an emotional connection to the brand leads to more $$$ over the lifetime of the customer? But that also blends into the idea of re-educating them about the value of the existing customer versus acquiring new ones.

  4. KatieFassl says

    June 30, 2011 at 10:05 am

    @MackCollier we’re constantly educating– which I see as a good thing (says the eternal optimist :)). I love Social Media, because it forces us to have conversations that go beyond black & white ROI, and more into the nitty gritty of ROI– including re-educating clients about the value of the existing customer vs. acquiring new ones.

  5. KSE says

    June 30, 2011 at 3:02 pm

    With my clients, we talk about fans and True Blue Fans. True Blue Fans are the ones that actually spend money to go to your gigs, work hard as street team members, tells their friends about you and your music, and buy your merchandise. Common fans seldom buy anything from you.

  6. KSE says

    June 30, 2011 at 3:03 pm

    With my clients, we talk about fans and True Blue Fans. True Blue Fans are the ones that actually spend money to go to your gigs, work hard as street team members, tells their friends about you and your music, and buy your merchandise. Common fans seldom buy anything from you.

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