UPDATE: Amazon is currently SOLD OUT of Think Like a Rock Star. You can still order it, but there’s currently a 6-12 day delay in shipping. Barnes and Noble still has it in stock for the moment, and it’s the same price as Amazon, $11.00.
Eleven months ago I announced that I was writing Think Like a Rock Star, today I can announce that the book is officially ON SALE! The book is only $11.00, and here’s 5 reasons why you should buy Think Like a Rock Star TODAY:
1 – Step By Step Instructions In Every Single Chapter: Before writing this book I checked the Amazon reviews for comparable marketing and social media books. The most common complaint was ‘tells me why I should be doing this, but doesn’t show me how to do it‘. So I forced myself to show you HOW to do everything, if I tell you WHY it’s important to do something, I also tell you HOW to do it.
2 – Case studies from both the music industry and business side. Every point made is clearly illustrated by rock stars that use these methods to connect with their fans, as well as businesses that are doing the same thing. This way you can see what success looks like and it helps you understand the lessons I am teaching.
3 – An entire chapter devoted to responding to angry customers online and converting them into passionate fans. You not only get exact, step-by-step instructions on how to respond to angry customers, but I also show you why they are angry, so you can avoid this situation in the future. And case studies are provided of businesses that successfully handled a potential social media firestorm with their customers, and a couple that did not. This chapter alone is easily worth the price of the book.
4 – The entire book takes you on the journey from being disconnected from your fans, to being a fan-centric organization. The book starts with teaching you the very basics about connecting with your fans. Then once those initial connections are made, it teaches you about the process of working with your fans. Then as those connections grow, I walk you through building formal programs to connect to your fans like outreach programs or brand ambassador programs. At the end you have a book that walks you through the process to becoming a fan-centric brand, step by step.
5 – It’s a business book that is actually fun to read! Boring business books are SUCH a pet peeve of mine. I hate them, and it’s the main reason why I never finish most of the business books I start reading. Think Like a Rock Star was written to be a fun read, because I am throwing a LOT of information and lessons at you, so if the reading itself isn’t fun and enjoyable, you won’t stick around to process everything you are being taught. But so far, everyone I have heard from has really enjoyed the book. And so far ‘The Jewel Story’ seems to be the favorite. You’ll have to read the book to see if you agree!
BONUS: Johnny Cash as a case study in a business book. That alone guarantees that Think Like a Rock Star has to be awesome 🙂
Now since this is officially Launch Week on Amazon, you will seriously help me if you buy Think Like a Rock Star this week. Besides, at $11.00, the book likely won’t go down in price any further, so this is probably the cheapest you’ll ever get it. And if you have already bought the book, or if you have already read it via NetGalley or another source, would you please go this week and review the book on Amazon, on GoodReads, and on Barnes and Noble? This will greatly help me as more reviews drive more sales.
Thank you all SO much for your support and encouragement here, on Twitter and Facebook. It means the world to me and I am so excited to see an idea that I am so passionate about be in book form where it can help companies and brands better appreciate and connect with their biggest fans.
Yvette Pistorio says
Woot!! Congrats Mack! Can’t wait to get my hands on it 🙂
Mack Collier says
Thank you, Yvette! Hope you enjoy it, let me know what you think!
I can’t wait to get your book, Mack, and read and review it!
Mack Collier says
Thank you Shay, just emailed you, it will soon be on its way to you!
Tac England says
Think Like A Rock Star is a great read even if you’re not in marketing. The way it is written, is very entertaining and quite interesting!
If you are into marketing, this book is loaded with so much useful and powerful information.
Think Like A Rock Star, will get you so excited and make your head spin! Mack gives you the tools to be successful in your marketing efforts, that even your customers feel your excitement and that gets them excited about your brand. And when people get excited, they share the love.
Macks approach to marketing will have you so turned on and on fire, that this too, will be you porn!
Mack Collier says
LOL You’re the best, Tac. Glad you enjoyed the book!