Hey y’all! I wanted to bring the #Blogchat sponsorship to your attention for a couple of reasons:
1 – December has 5 Sundays, so that means 5 #Blogchats. So you are effectively getting 25% more #Blogchat for your money!
2 – Rates will increase by 33% starting in January. Due to constant demand for sponsorships, the monthly rate starting in 2014 will increase from $1,500.00 a month to $2.000.00 a month. So I wanted to make sure you have a chance to get the $1,500.00 rate before it disappears.
You can get full details here on what’s included in the sponsorship.
One area I wanted to cover here is that when you sign on as a sponsor of #Blogchat, I’ll work with you to make sure you get as much bang for your buck as possible. We’ll work together to determine what you need to happen as a result of the sponsorship in order for it to be a success for your brand. I don’t want this to just be a box you check off, I want you to see positive gains to your business from this partnership.
Also, please keep in mind that all potential sponsors are vetted. I want to make sure that the sponsorship makes sense to you, and makes sense to #Blogchat. In fact I have turned down three requests to sponsor #Blogchat just in the last week because I didn’t feel that the company would be a good fit for #Blogchat, or vice versa.
One of the first questions most potential sponsors have is ‘Will we have a say in the topics chosen for #Blogchat?’ The answer is ‘yes’, to a degree. Obviously, I want to make sure that we cover topics that are relevant to you as the sponsor. At the same time, I want to make sure the topics are relevant to the #Blogchat community as well. Don’t worry, I am pretty creative in setting topics that create value for everyone, and here’s some examples of topics that were set for previous #Blogchat sponsors.
By the numbers, #Blogchat is one of the biggest if not the biggest Twitter chat around. Each week 20-30 Million impressions of the #Blogchat hashtag are generated, and usually 2,000-3,000 tweets during the week. Typically 1,200-1,500 tweets are generated during the hour of #Blogchat, Sunday at 8pm Central. That’s an average of a new tweet every 2-3 seconds!
Additionally, I did a survey of #Blogchat participants early last year, and you can see the results here. In general, about 1,000 people follow the #blogchat hashtag each week, half of those people blog for a company, typically a small B2B company. And the majority of the participants are female.
If you’d like to sponsor #Blogchat in December, the rate is $1,500.00. The sponsorship will be sold on a first-come, first-served basis, and if you are interested please email me and we’ll go from there! Also if you know a company that would be a good fit to sponsor #Blogchat or one you would like to see sponsor #Blogchat, please share this post with them. Thank you!
