— AL Gulf Coast CVB (@alagulfcoastcvb) December 22, 2015
This is a great example of a local CVB (Convention and Visitor’s Bureau) promoting a blogger that took the time to promote that area’s attractions. In essence, the blogger is promoting you, so you promote the blogger! This only encourages local bloggers to do more to help spread the word about your local area and can help them become powerful promotional partners with you.
This can and should be done by all tourism departments, especially local CVBs that focus on promoting a local area. You should actively research for any sites or bloggers that routinely promote local attractions and begin promoting any content they create that promotes your local attractions. Another example would be property managers. Years ago I worked with a client that had a national network of properties that they rented apartments at. Part of the advice I gave them was to promote their local areas and show why people should want to move their and rent an apartment in that area. And this included connecting with local bloggers that were promoting the area because these bloggers were doing the client’s job for them!
So part of your digital strategy if you are trying to promote your local area should be to connect with any bloggers that are helping you in your quest to attract people to that area. Put the spotlight on these bloggers and thank them for helping you draw attention to your area.