http://mackcollier.com/want-more-fans-then-get-out-of-their-way/ Helping companies understand the 'social' part of social media Thu, 11 Mar 2010 18:43:13 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://mackcollier.com/want-more-fans-then-get-out-of-their-way/comment-page-1/#comment-1653 Rock and Roll in the Digital Age | UnSummit Blog Sun, 11 Oct 2009 02:13:13 +0000 http://mackcollier.com/?p=321#comment-1653 [...] bands can go directly to fans in a way they never have before. Just look at what bands like The Donnas and RadioHead are [...] [...] bands can go directly to fans in a way they never have before. Just look at what bands like The Donnas and RadioHead are [...]

]]> http://mackcollier.com/want-more-fans-then-get-out-of-their-way/comment-page-1/#comment-1274 Want more fans of your company’s social media efforts? Find the ‘bigger idea’. Thu, 17 Sep 2009 19:15:11 +0000 http://mackcollier.com/?p=321#comment-1274 [...] This is the fourth post in a five-part series on What Rockstars Can Teach You About Kicking Ass With Social Media.  Part one is here, part two is here, part three is here. [...] [...] This is the fourth post in a five-part series on What Rockstars Can Teach You About Kicking Ass With Social Media.  Part one is here, part two is here, part three is here. [...]

]]> http://mackcollier.com/want-more-fans-then-get-out-of-their-way/comment-page-1/#comment-1270 Karen Swim Thu, 17 Sep 2009 13:42:31 +0000 http://mackcollier.com/?p=321#comment-1270 Mack, thank you so much for sharing these two examples. The objections that are commonly expressed by companies around social media are all rooted in the fear of losing control. Is it scary to let go? Of course! But these examples clearly demonstrate that when we invite others to truly partner by loosing the reigns of control, our brand gains more than we ever could have hoped or plan to attain. .-= Karen Swim´s last blog ..<a href="http://feedproxy.google.com/~r/WordsForHire/~3/pS1Nc0-rOxY/" rel="nofollow">Bad Writing, Spinach and Mid Week Musings</a> =-. Mack, thank you so much for sharing these two examples. The objections that are commonly expressed by companies around social media are all rooted in the fear of losing control. Is it scary to let go? Of course! But these examples clearly demonstrate that when we invite others to truly partner by loosing the reigns of control, our brand gains more than we ever could have hoped or plan to attain.
Karen Swim´s last blog ..Bad Writing, Spinach and Mid Week Musings

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