Comments on: What Rockstars Can Teach You About Kicking Ass With Social Media

By: evangelists social media blog

evangelists social media blog — Tue, 15 Sep 2009 15:59:55 +0000

[...] is the second post in a five-part series on What Rockstars Can Teach You About Kicking Ass With Social Media. Part one is [...]

By: Open Letter to PR Exec X » The Buzz Bin

Open Letter to PR Exec X » The Buzz Bin — Mon, 14 Sep 2009 12:11:45 +0000

[...] actions and initiatives, and specifically how they impact your stakeholders, then you may be surprised how strong your image [...]

By: Maranda

Maranda — Thu, 27 Aug 2009 15:12:26 +0000

Mack,

I really like the presentation. Tim Jahn brings up the same thing that came to my mind. Rockstars have passion. We should have passion, no matter what we do, how will we ever truly support a product if we don’t believe in it? The saddest part is that while there are tons of people out there who do have incredible passion, their passion gets buried beneath corporate speak. I am all about being a rockstar! Thanks for the great post.

By: Mack Collier

Mack Collier — Wed, 26 Aug 2009 17:58:19 +0000

Juliann you’re right the term ‘rockstar’ does get thrown around an awful lot these days, but in this case I was talking about music artists. Thanks for the comments guys, this was honestly the most fun I’ve ever had with a deck and presentation, so I’m really pleased that everyone liked it.

By: David H.

David H. — Wed, 26 Aug 2009 01:12:57 +0000

Great presentation! It was definitely one of the highlights of my two days there.
David H.´s last blog ..Social South now, Mardi Gras later

By: Tim Jahn

Tim Jahn — Tue, 25 Aug 2009 21:40:09 +0000

Very interesting idea here Mack!

Rockstars are like companies in the fact that they too must make money at the end of the day. But unlike most companies, rockstars have one important driving factor: passion. Many rockstars started off doing what they do for many years for no money. As a result, money is not the most important reason behind what they do.

Companies could be the same way, but most of the big companies we think about don’t give a shit about passion or people. They care solely about money and it drives most everything they do.

Great food for though, Mack and it’s really interesting when you think about it. Two entities that need to make money but one treats people much more like people than the other. And yet can be massively successful.

By: Juliann Grant

Juliann Grant — Tue, 25 Aug 2009 21:22:19 +0000

Mack, thanks for sharing the presentation. I enjoyed looking through it and really appreciate the analogy to music. Honestly, the word “rock star” is used very loosely in the social networks, so I didn’t know if this was really about music rock stars or other “rock stars”…but I’m happy to see it’s about music.

Some musicians are doing a great job with social media, U2 is one of those bands who uses Facebook to keep fans up to date on their upcoming tour. They’ve included private behind the scenes videos, which are interesting to watch. And I just attended a Bruce Springsteen concert this weekend (and brought my 13 yo son), I was talking to him about how different performers connect with their audience in different ways. While my son didn’t know many of the songs, he said it was the best concert he’s ever been to. So it’s all those things you mention – the fact that rock stars are fans too – and that all fans want to feel part of something bigger, something exciting – even if they don’t quite understand it fully in that moment.

Companies who understand that how to apply these elements of emotion, passion, and the feeling of being part of something bigger, the more successful they will be in using the powerful tools available to them in social networking.

Thanks, Mack and nice job!

By: Karen Swim

Karen Swim — Tue, 25 Aug 2009 17:42:49 +0000

Mack, I really like the presentation. Thank you for graciously sharing it. Tapping into the bigger idea is a fundamental element of marketing but often missed. There is a very old example that still holds true, people don’t buy hammers they buy something to hang a picture. When you widen your lens from selling your product/service to embrace not only how customers will use/interact/benefit from it but also the bigger aspect of what’s important in their lives, you create a relationship. I may buy from the store that treats me well, but will adore the store that treats me well and cares about me as a human being.
Karen Swim´s last blog ..How Bulletproof is Your Reputation?