The value of positive Word of Mouth to your business is proven. Up to 19% of a business’ sales come from Word of Mouth generated by customers. Yet almost no businesses have a dedicated strategy in place to generate or accelerate Word of Mouth. Or an option for creating such a strategy.
Until now. Introducing High Octane, the first Word of Mouth Accelerator Program for your business. The High Octane Word of Mouth Accelerator Program allows you to improve the volume, tone and impact of the Word of Mouth that customers are creating around and about your business. An increase in Word of Mouth, especially positive Word of Mouth for your business also means an increase in sales.
Here are the key features and benefits of High Octane:
Features:
- Assessment of the current drivers of Word of Mouth for your organization. Identifying who your promoters are, what types of content they are creating, and how it relates to your brand. A comprehensive plan will be created and executed to amplify the ability of your promoters to create positive content around and about your business.
- Assessment of any negative content being created about your business, what’s driving the behavior of your detractors, and how convert that negative content into positive Word of Mouth.
- All Word of Mouth pertaining to your business will be processed and analyzed as it happens. The information gained will be delivered to your customer support and service teams so that they can deliver improved experiences to your customers.
- Dedicated testing and analysis of your business’ Word of Mouth will allow you to measure your progress in creating and cultivating Word of Mouth.
Benefits:
- Amplifying your business’ promoters results in more positive promotion of your business. Your best marketers are your happy customers, and working with them to accelerate their ability to promote your business generates more sales.
- By tracking and responding to the content created by detractors, your business is able to manage its online reputation, and improve the tone of conversations around and about your business. This improves customer sentiment.
- Giving customer service and support access to feedback from both promoters and detractors allows your CX department to function more efficiently. This also reduces time spent on CS issues, which saves your business money.
- Constant Word of Mouth analysis allows your entire organization to see where progress is being made, as well as the opportunities for further growth. This also increases buy-in across your business, which accelerates the positive results your business will realize from the program.
Your customers have never had the content creation tools they have today. If I go into your restaurant, and have a wonderful meal, within minutes I can post a positive review of your restaurant across my social media accounts, and within minutes over 100,000 people could have seen my review. By the end of the day, the amount could easily be a million people.
That’s enormous power, and all it takes for your customers to harness that power is a few clicks on a phone. The reality is, your customers have far more ability to create content around and about your business, than your business does. As noted above, up to 19% of your sales will come from Word of Mouth created by your customers.
Is your business achieving 19% of its sales via Word of Mouth? Would you like to? Then contact me today and myself or a member of my team will be in touch with you ASAP to discuss implementing the High Octane: Word of Mouth Accelerator Program for your business!
