Happy Monday, y’all! Hope everyone is ready to have an amazing week. Here’s a few marketing and digital stories that caught my eye over the last few days:
According to eMarketer, all of the Top 10 categories of businesses that generate social media activity are B2C businesses. The top category, Apparel and Accessories, commanded over half the social activity, more than the rest of the Top 10 combined! This isn’t that surprising when you consider that B2C businesses have far more customers that are creating content and engaging with these businesses, than B2Bs do. Still, it’s interesting to see which categories are generating the chatter.
Among US retail categories, apparel and accessories has the biggest social media footprint, accounting for 53.3% of all posts and reactions to content, like comments and shares, across Facebook, Instagram, and Twitter. https://t.co/oG16fbcQqO#retail #ecommerce #socialmedia pic.twitter.com/AL5PGSDeCY
— Chart of the Day (@ChartoftheDay_) October 1, 2021
Very interesting new features coming to Clubhouse, revolving around letting users and room owners share audio clips of the content created in rooms. This will greatly help discovery and promotion for room creators. Twitch streamers have been doing this for years. The most popular ones will do a stream, then go through the hours of content they just created, and pull out the ‘highlights’ and then repost them as shorter videos for YouTube. Which they then monetize as well. Most of the bigger Twitch streamers have hired people to edit and produce their shorter ‘highlight’ videos, so I could see room creators on Clubhouse making similar moves.
Breaking: New feature! @Clubhouse
✂️ Clips — allow anyone to share 30-second clips of public rooms so more can discover & join your club
✂️When you start a room, you can choose whether you want clips enabled
✂️People can share Clips of your show to social media
✂️Clips in beta pic.twitter.com/rVucBJyCIi
— Drue Kataoka 🌎 (@DrueKataoka) October 3, 2021
Are we noticing that all social media is beginning to slowly blur together? Twitter is now offering profiles for businesses. This is also aimed at ‘creators’ who want to offer newsletters and monetize their Twitter usage. This continues a sincere push by social media platforms to lock down popular and high profile users onto just their category.
Twitter Opens Up Applications for Professional Profiles, a New Option for Brands and Creators https://t.co/w6PBg6Kmpu
— Deirdre Breakenridge (@dbreakenridge) October 1, 2021
So that’s it for this week, I hope you are enjoying the cooler Fall weather as much as I am! A quick thought: If you deal with an upset customer this week, just remember that 90% of their frustration comes from the fact that they don’t feel ‘heard’. If you communicate to them that you hear them, and have sympathy for their feelings, you are more than halfway home to handling their issue. Just remember that everyone is going through something, and we all want to be heard.
See you next Monday!