Happy Monday, y’all! Hope you are ready for an amazing week! We have a pretty massive lead story so let’s jump right into this week’s Monday’s Marketing Minute:
This could end up being the most significant acquisition in the tech space this year. Stack Overflow is a Q&A site that caters to programmers. It has developed a massive community over the years, and is known as the go-to site for any current or aspiring programmer to get answers to their technical questions. And it was just acquired for $1.8 BILLION. That pricetag is massive, and it will hopefully start a trend of companies either acquiring or building their own community sites for users and customers. Yes, such sites are a long play, but once they get rolling, it’s such a competitive advantage.
— TechCrunch (@TechCrunch) June 2, 2021
YouTube’s wildly popular Shorts feature is expanding into more countries. Shorts, much like Reels from Instagram, are competitors to Tik-Tok, and both are gaining traction. We could see something similar play out in lesser form over the coming months as the popularity of social audio migrates from Clubhouse to other sites like Twitter and LinkedIn.
— TechCrunch (@TechCrunch) June 7, 2021
Twitter is beginning to follow through on its strategy of offering subscription services for users. The first is focused on weather. For $10 a month, you can get the following:
- Ability to ask a team of meteorologists unlimited questions and they promise to answer
- Members-only weekly newsletter
- Early access to podcasts
Twitter also says they will hold Spaces during periods of potentially harmful weather. Honestly, I’m struggling to see how the $10 price tag is justified for this. For instance, I can get pretty much all this information for free from following James Spann on Twitter. Maybe $5 a month would be more plausible, but if people start paying $10 a month for subscriptions, they are gonna expect an experience above and beyond what they can get on Twitter now, for free.
Twitter says it will look to create more writer 'collectives' for subscriptions https://t.co/6IW3IMlFVV
— Social Media Today (@socialmedia2day) June 6, 2021
So that’s it for this edition of Monday’s Marketing Minute! Hope you have an amazing day and week!