First, I’d like to point you to this video:
Thanks to Robbin for the heads up on this.
Next, I’d like to share a quote from Kathy Sierra:
“Let other companies, brands, apps battle with one another over who has the most awesome product, while the REAL battle is over who has the most awesome users.”
This video and this quote go to the heart of what I think is wrong with 99% of the talk about being ‘awesome’ these days. All this talk about how you need to be awesome, how you need to create amazing content and how ‘awesome wins’.
Because most of that talk is focused on how YOU can be awesome. What YOU need to do to be awesome, and how if YOU create awesome content, then YOU are awesome.
Everyone that attended the World Science Festival with Bobby McFerrin no doubt left thinking HE was awesome. Why? Because he made THEM feel awesome. Note with Kathy’s quote, the focus is on who has the most awesome USERS (and it could just as easily be the most awesome customers, or blog readers).
The point is, don’t focus on how YOU can be awesome, focus on how you can make OTHER PEOPLE awesome. If you are blogger, how can you create content that’s going to help your readers do something they couldn’t do before? How are you going to help them solve a problem, or be more productive? What ability are you going to give them that they didn’t have before?
It’s not about putting a spotlight on yourself. It’s not about beating your chest and bragging about your accomplishments.
But empowering others…now THAT is awesome.
What super power will you give your readers?