I’m not sure who created this rule, but every time a content creator attempts to monetize their efforts, there is almost always a level of backlash. Chris Brogan is probably the poster-boy for attempting to monetize his content, and today he announced that he was accepting ads on his blog. That’s not what got my attention, what struck me was the almost apologetic tone of his post. A few of Chris’ readers picked up on this tone as well, and commented on it.
I’ve never completely understood why this is an issue for some people. To me, this is a win-win. If the content creator can earn some money from the content they create, then they can afford to spend more time creating that content. If I enjoy the content that the person is creating, then obviously, that’s a big WIN for me.
Still, some people are going to be upset by this. When I announced back in October that I was going to start taking sponsorships for up to 1 #Blogchat a month, I had a few regular participants say they were leaving and never coming back. I assured them that the #Blogchat experience would be almost exactly the same, that I would only accept sponsors that would make #Blogchat better, and that I was taking the sponsors so that I could afford to spend more time on expanding the offerings of #Blogchat so everyone benefited. Still, people left, and that’s their choice.
Let’s clear the air right now: No one is going to get rich monetizing their social media content.
Seriously, every time Blogger X attempts to monetize their efforts, there are wild rumors about how this blogger is suddenly making ‘big money’. Yes, everyone hears the same rumors, and they are so detached from reality in most cases that it’s laughable. In fact, that’s one of the only things I dislike about this space, the wild rumors, and most of them are associated with what people make.
But the unfortunate side affect of all this backlash and rumor-mongering is that we are sending the message to ‘new’ bloggers that attempting to monetize their content is a distasteful act. It isn’t. In fact, that’s how we all learn to improve our own efforts, by studying what is working for others. Have you noticed what Jason Falls is doing with Exploring Social Media? I love that, and it’s giving me a ton of ideas for expanding the educational element of #Blogchat, and possibly extending the live experience into a classroom setting.
What do you think about bloggers monetizing their content?
Does this bother you? If one of your favorite bloggers announced that they were taking ads or sponsors on their blog, would that be enough to make you stop reading that blog? If you monetize your blog content, what have been your results? Have your readers voiced their displeasure over this?