I just saw a new post by someone on Facebook. My first thought was ‘I need to read this because I haven’t shared any of their posts in a while’. So I clicked over and read the post, but I quickly saw that the post wasn’t worth sharing. It was short, and it covered a topic that everyone had blogged about, and brought nothing new to the topic.
The blogger had phoned in this post.
It happens sometimes, I do it as well. I will think ‘I need to get a blog post up today’, and then looking back I realize that particular post shouldn’t have been published.
I was thinking about this after I read Lisa’s post today about her 1st year of blogging. Lisa said “I chose the (blogging) path that had my name on it”. Isn’t that wonderful? By writing in her voice and being true to herself, Lisa is making her blog a passion project. And it makes her blog more interesting to her readers, and the writing process more enjoyable for her. It’s the difference between ‘ugh…I need to write something today’, and having something to write about.
This sage advice dovetails with something that Liz Strauss told me a few weeks ago. We were talking about self-promotion and using your blog as a tool to promote yourself. Liz said “There’s a difference between self-promotion, and sharing what you are passionate about”. The enormity of that hit me right between the eyes. Because when you are sharing your passion, it’s really NOT promotion. You are sharing something you love with others.
Think about how this could impact your business blog. What if changing your focus took your blog from being a place where you promoted your business, to one where you shared what you loved about your business? Think about if Steve Jobs blogged, do you think he would post boring self-promotional brochureware posts about the next iPad? Or would he blog ‘The iPad3 is the most amazing device you have ever seen, and here’s why!’
I think passion trumps promotion every time. What do you think?