For every month in 2015, I’ve set specific goals for growing my blog readership, and podcast audience. The end goal is that by December this blog will have at least 100,000 visitors for that month, and the podcast will be downloaded at least 10,000 times for December. Every month I am going to write a post like this recapping how I did in the previous month, and share any lessons I have learned. The goal is to help you learn how to build a blog readership and podcast audience as I do.
First, here were my goals for July:
Blog – At least 80,000 visitors
Podcast – At least 4,000 downloads
Blog Traffic Results For August
My blog traffic in August was 36,154 visitors versus 38,125 visitors in July. That’s a decrease of 5.17%. I had 10 new posts in August, which is about where I wanted to be with 2-3 new posts each week.
Here’s how each source of traffic did in August vs July:
Search – Down 5.8%
Direct – Up 13.42%
Referral – Down 17.9%
Social – Down 32.83%
Other – Up 7.75%
Email – Down 72.87%
Before I got into the numbers any deeper, I was interested to see if some of the decline could simply be a matter of people spending more time on vacation in August vs July. So I decided to run the same numbers for August of 2014 vs July of 2014. I saw that overall traffic actually increased in August over July of 2014 by 8%. So it appears the decline is more likely a nagging side affect of the issue I’ve been facing for most of this year with search traffic going down.
I dove deeper into the search traffic for the entire year, and while the decline is steady with search traffic from Google, it’s less pronounced with Yahoo, and search traffic from Bing has more or less gone sideways, with June being the best month so far this year for traffic from Bing. So it appears this is more a Google search issue than a search issue as a whole. Then again since Google accounts for well over 90% of my search traffic, it kinda IS a search issue!
Earlier this month I went into Google Webmaster Tools and made a couple of tweaks to see if those would have any impact on search traffic. I have noticed that so far this week, search traffic seems to be up slightly, but it’s really too soon to tell if the bump is likely coming from the changes I made. I’ll keep an eye on it and if search traffic continues to increase, it will be a good sign that my tweaking worked, and I’ll talk more about what I did next month.
Podcast Numbers and Overview for August
The goal for August was at least 4,000 downloads of the podcast, and The Fan-Damn-Tastic Marketing Show actually had 5,330 downloads in August. This was up sharply from July and is the best month ever for the podcast. Here’s the number of daily downloads so far this year:
As you can see, for the year the average daily download is right at 100. A far cry from this time last year when there were only 128 downloads in the entire MONTH of August 2014! I’m thrilled with the growth of the podcast but at the same time know it will hard to hit the monthly download goals for the rest of the year.
Speaking of which, here’s the blog audience and podcast download goals for September:
Blog Traffic – At least 85,000 visitors
Podcast Downloads – At least 5,000
This are the goals I set at the start of the year. The blog’s goal will need a miracle to hit, but the 5,000 download number was hit in August so I just need to do that again in September to hit my goal for downloads. I’ll check back in next month and let you know how I did!