NowHiringAfter consulting with clients of all sizes over the last decade, I’m ready to take on a larger role at one company. Helping companies to launch marketing plans is rewarding, but I’d love to see the results of the strategies I implemented, and evolve them as the brand grows.

As of now, I’m ready to explore full-time employment with a savvy company that knows the value of brand ambassadors and a digital marketing strategy that drives business results.

What I’m Looking For

A customer-centric company.  A company that understands the power of Word of Mouth and is looking for an expert to help it build digital and offline programs that will forge deeper connections with its customers that drive real business growth.  A company that has the culture in place, but needs someone to design the strategy and build the structures that will allow it to reach its digital marketing goals.  Or an agency that has a focus on building digital marketing strategies for clients with the customer as the focus.  A company that’s active on social media and with digital marketing, but isn’t seeing it ‘all come together’ and that needs someone to build out a comprehensive strategy that drives actual business results.

What’s in It for You?

My 10+ years of experience using digital channels, social media, and content marketing to build clients’ brands (as well as my own).  You can read selected client testimonials here.

My established expertise and thought leadership building a customer-centric brand. I literally wrote the book on cultivating brand ambassadors: Think Like a Rock Star: How to Create Social Media and Marketing Strategies That Turn Customers Into Fans.

My skills creating and implementing digital strategies, content marketing campaigns, and social media marketing plans, as well as crafting brand ambassador and influencer outreach programs, boosting online engagement, and more.

I will help you to succeed

One of the first questions I ask every client is “What will success look like for you?”  This is done to frame the conversation around results, not tactics, so we can create a strategy that drives meaningful business results—not just social media vanity metrics.

Know someone who could use my help? Let’s connect on LinkedIn.

The Right Company for Me Will Embrace Remote Work

Any position I’d consider must be remote/virtual.  Unfortunately, relocation is not an option.

Job Titles That Would Be a Good Fit

Director of Digital Strategy

Director of Marketing

Head of Content Marketing

Head of Social Media/Strategy

 

Let’s Get to Know One Another: I’m open to a Contract Position

A contract position works for me, provided your organization is the right fit. I’ll consider contracts ranging from 6 to 12 months, but I’d prefer a year: I want to be around to appreciate the results of our work together! That’s a big part of what’s driving me to move from consulting to employment.

Added bonus: 6 to 12 months is the perfect time frame for your company to launch a brand ambassador program, if that’s something you’ve been thinking about!

Know of a position at your company that seems like a good fit? Email me. While you’re at it, let me know how I can help you. Until I find the right full-time position, I’ll remain open to taking on additional clients who want to tap into the power of word of mouth marketing and build effective brand ambassador programs.

And please share this with your network: everybody knows someone who could use marketing help! Thank you very much!

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Hey y’all!  Welcome to the 34th episode of The Fan-Damn-Tastic Marketing Show!  First, thanks again to everyone for supporting the show, June was another strong month for downloads and I’ll have the complete recap of how the podcast and blog did in June up here early next week so be looking for that.

In today’s episode I wanted to focus on how your brand can show support, without showing its ass.  Whether it’s a holiday, a court ruling, a tragedy, brands are looking to communicate to their customers that they support their feelings and empathize with them.  But there is definitely a right and wrong way to do this.  In this episode of #FanDamnShow I talk about three things to keep in mind:

1 – If you can’t send that tweet, Facebook update or post that picture to Instagram without promoting your brand, then don’t send it.  The idea isn’t to leverage a holiday or event to promote yourself, it’s to show support for your customers.  The circular is where you can run your sales.

2 – You shouldn’t directly promote your brand but you can promote ideas/themes that relate to your brand.  For example, if your company sells safety products, instead of promoting those items now for the Fourth of July, instead how about publishing a blog post on how to safely enjoy fireworks this weekend?  That content is related to your brand but it isn’t ABOUT your brand,  And it creates value for the customer.

3 – Never ever NEVER use a holiday, event, tragedy to promote your brand.  This is how your brand becomes a case study at the next social media conference.  Just say no.

 

Here’s where you can download and listen to the episode directly.  And if you can, please subscribe to The Fan-Damn-Tastic Marketing Show on iTunes, and I would *love* it if you could review the podcast on iTunes as well.  Also, #FanDamnShow is now available on Stitcher as well!

Also, don’t forget that sponsorships are now available for The Fan-Damn-Tastic Marketing Show. This page that has all the information on how your brand can sponsor #FanDamnShow and the rates. Please note that all available sponsor slots will be filled on a first-come, first-served basis, so please email me if you are interested in sponsoring #FanDamnShow.

We’ll talk again on Wednesday!

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Hey y’all!  So many of you attend social media/digital/content marketing conferences every year, and it can be a huge expense.  But with some planning and effort, you can wipe out the expense of attending conferences and even show a profit!  That’s what I talk about in today’s episode, walking you through how I did this with my own conferences and turned a $2,500 expense into $20,000 of revenue!

The bottom-line is this:  If you are judging the value of a conference on strictly the sessions, then you’re doing it wrong.  In fact I would argue that the sessions are typically the least valuable part of most conferences.  I didn’t say they weren’t valuable, they are, but to maximize the value you get from conferences, you need to view the sessions LAST, not first.

Start with the attendees.  Who is going, what companies and agencies do they represent.  Check out hashtags and groups that are set up for the event and start interacting with attendees as soon as you can before the event.  Is there anyone that you can set up a business or professional meeting with?  Anyone you could interview for a podcast, blog post or white paper?

Next, examine who will be speaking.  Same thing, is there anyone you can set up a business meeting with, or is there someone you can interview for your podcast or site or other?

Finally, look at the sessions.  Make sure topics are covered that match the areas where you need deeper knowledge.  If you are going with a team, try to split up so that you don’t attend the same sessions, or have one person in a session while another does interviews or has a meeting in the hall.

Take an audio recorder!  Olympus has several models on Amazon for under $50.  Great for note-taking and for sharing transcriptions with your team.

I talk about this more in-depth in the podcast, but there are so many options available to you for getting more value from conferences.  If you plan properly, and hustle, you should be able to come home from a decent-sized event a much smarter person and with likely 2-3 week’s worth of content for your blog/podcast/site.

Here’s where you can download and listen to the episode directly.  And if you can, please subscribe to The Fan-Damn-Tastic Marketing Show on iTunes, and I would *love* it if you could review the podcast on iTunes as well.  Also, #FanDamnShow is now available on Stitcher as well!

Also, don’t forget that sponsorships are now available for The Fan-Damn-Tastic Marketing Show. This page that has all the information on how your brand can sponsor #FanDamnShow and the rates. Please note that all available sponsor slots (starting with July) will be filled on a first-come, first-served basis, so please email me if you are interested in sponsoring #FanDamnShow.

We’ll talk again on Wednesday!

 

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The Fan-Damn-Tastic Marketing Show Episode 32: Spotlight or Groups; Which is Better For Creating Fans?

June 25, 2015

Hey y’all! Welcome to the 32nd episode of #FanDamnShow! In this episode I talk about the best way to create fans, is it best to focus on spotlighting individual fans, or should you create a group environment? Let’s think about this in a rock star perspective:  Look at the concert.  A concert is such a powerful […]

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Sponsored Post: Marketing Writing Bootcamp From Marketing Profs

June 23, 2015

Note from Mack: This is a Sponsored Post from Marketing Profs that ties in with their #Blogchat Sponsorship from May.  If you would like to learn more about the Marketing Writing Bootcamp, click here and if you register with code FANDAMN you can save $200!  Also, Kerry O’Shea Gorgone and I talked about the Marketing Writing […]

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The Fan-Damn-Tastic Marketing Show Episode 31: The Legal Concerns of Social Media With Kerry Gorgone

June 17, 2015

I am thrilled to welcome Kerry O’Shea Gorgone as the first guest on The Fan-Damn-Tastic Marketing Show!  Kerry spoke at the Y’all Connect conference in Birmingham last week, and I was lucky enough to get a few minutes of her time to talk about some legal issues regarding social media and marketing in general! But […]

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The Art of Empathy: How to Get People to Give a Damn About You

June 16, 2015

View post on imgur.com Lady Gaga was performing a concert and staying at a hotel in that city. As usually happens, her hardcore fans figured out which hotel she was in, and lined up outside hoping she would come and meet with them, which she did.  One of the people standing in line was a […]

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The Fan-Damn-Tastic Marketing Show Episode 30: Measuring the ROI of Social Media and Brand Advocacy

June 10, 2015

Hey y’all! Welcome to the 30th episode of #FanDamnShow! In this episode I talk a bit about finding the ROI of your social media marketing or brand advocacy efforts and how to structure the measurement process. But first a reminder that this episode is brought to you by the Marketing Writing Bootcamp, from Marketing Profs.  The Marketing […]

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Don’t Sweat the Technique: The Rock Star’s Guide to Content Creation, Content Marketing and Promotion

June 9, 2015

For most of us, we write a new blog post, then maybe we share it on Twitter and Facebook, and hope for the best.  We tell ourselves that ‘good content will find an audience.’ But is that really true?  Can we realistically expect to spend 30 mins writing a blog post that becomes a masterpiece […]

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How Your Twitter Community Can Help Your Blog, Tonight’s #Blogchat Topic With Jessica Northey!

June 7, 2015

Update: Here’s the transcript from tonight’s #Blogchat with Jessica Northey! So let’s talk about Jessica Northey for a second.  She created #CMChat as a country music chat on Twitter, and has literally turned it into an empire.  It has its own website.  It has its own awards event.  She knows some of the biggest country […]

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My Blog Traffic and Podcast Audience Results for May

June 4, 2015

For every month in 2015, I’ve set specific goals for growing my blog readership, and podcast audience.  The end goal is that by December this blog will have at least 100,000 visitors for that month, and the podcast will be downloaded at least 10,000 times for December.  Every month I am going to write a […]

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