Hey y’all! Welcome to the 28th episode of #FanDamnShow! In today’s episode I give you 10 quick tips for creating fans via social media.  This is perfect if your business is just getting started using social media and want to quickly ramp up your efforts.

PPC_200x200 Standard no codeBut before I get into the Show Notes, a reminder that this episode is brought to you by the Marketing Writing Bootcamp, from Marketing Profs.  The Marketing Writing Bootcamp begins on June 11th and features 13 classes with almost 8 hours of instruction!  You can learn more here about the Marketing Writing Bootcamp and if you enroll with promo code FANDAMN you’ll save $200 on Marketing writing bootcamp. Plus, you’ll get over $1,000 worth of Marketing Profs seminars, classes, and video tutorials, free – just for registering!

The Marketing Writing Bootcamp will be the sponsor of The Fan-Damn-Tastic Marketing Show through the middle of June.  If your company is interested in sponsoring #FanDamnShow, slots are available starting in July.  You can learn more about sponsoring The Fan-Damn-Tastic Marketing Show and get rates by clicking here.

Show Notes:

2:20 – Four ways you can use the content you create to cultivate fans

11:20 – Three ideas for engaging with your customers in a way that creates more fans

15:25 – Three ideas for putting the spotlight on your best customers

 

Here’s where you can download and listen to the episode directly.  And if you can, please subscribe to The Fan-Damn-Tastic Marketing Show on iTunes, and I would *love* it if you could review the podcast on iTunes as well.  Also, #FanDamnShow is now available on Stitcher as well!

Also, don’t forget that sponsorships are now available for The Fan-Damn-Tastic Marketing Show. This page that has all the information on how your brand can sponsor #FanDamnShow and the rates. Please note that all available sponsor slots (starting with July) will be filled on a first-come, first-served basis, so please email me if you are interested in sponsoring #FanDamnShow.

We’ll talk again next week!

{ 0 comments }

UPDATE: Here’s the Hashtracking transcript from this #Blogchat.

Tonight (5-24-2015) on #Blogchat we’ll be discussing How Your Business Can Tell Its Story With Blogging!  We’ll talk about what businesses should be sharing on their blogs, and what customers want to read.  And if you have some examples of company blogs that you love, please feel free to share those in the comments and during #Blogchat as well!

And don’t forget that this month’s #Blogchat sponsor is the Marketing Writing Bootcamp from MarketingProfs!  The Marketing Writing Bootcamp is a 13-class online course that begins on June 11th.  And if you register via this link and use promo code BLOGCHAT you will receive an additional $200 discount!

Our topic tonight is How Your Business Can Tell Its Story With Blogging.  We’ll cover three main areas:

1 – What information should companies share on its blog.  History?  Background?  What makes for an interesting story to customers?

2 – Should companies focus on their employees on their blog?  Does it make a company more interesting and trustworthy to you if you know more about its employees?

3 – Should companies incorporate their customers into their stories?  Should they focus on individual customers that are their ‘rock stars’?  

#Blogchat will begin at 8pm Central on Sunday, 5-24-2015.

And because the Marketing Writing Bootcamp is sponsoring #Blogchat in May, they will have a very special giveaway just for #Blogchat!  The Marketing Writing Bootcamp is focused on helping you solve your writing problems and becoming a better writer.  To that end, MarketingProfs will be giving away one free pass to the online Marketing Writing Bootcamp.  In order to be eligible to win the pass, all you have to do is write and publish a blog post by 5-31, discussing your biggest writing challenge.  When it comes to writing, what holds you back?  Share what your biggest writing challenge and MarketingProfs will select one post from one blogger at the end of the 5-31 #Blogchat to win a free pass to its online Marketing Writing Bootcamp!

To be eligible to win the free pass to the online Marketing Writing Bootcamp, do these two things:

1 – Make sure in your post that you note that the post is written as your chance to win a pass to the Marketing Writing Bootcamp and please link to the Marketing Writing Bootcamp at URL http://mprofs.com/blogchatmwb

2 – Leave a comment here with a link to the blog post that you write as your entry in this giveaway.  Just leave a comment and share your post.  Something like ‘Hey Mack, here’s my entry, my post on my biggest writing challenge is here – http://www.myawesomeblog.com’  You must leave a comment here to be eligible to win the pass.  This helps Marketing Profs keep up with everyone that’s written a post.

And if you want to save $200 on the Marketing Writing Bootcamp, remember to use promo code BLOGCHAT to register for the Marketing Writing Bootcamp and you will receive a $200 discount off the $595 price!

See y’all Tonight at 8pm Central on Twitter!

{ 1 comment }

Hey y’all! Welcome to the 27th episode of #FanDamnShow! In today’s episode I talk four different ways you can work with your fans to help them grow your business.  I also cover all four areas in much more detail in my book Think Like a Rock Star.

PPC_200x200 Standard no codeBut before I get into the Show Notes, a special thank you to MarketingProfs for becoming The Fan-Damn-Tastic Marketing Show’s first sponsor!  This episode is brought to you by the Marketing Writing Bootcamp, from Marketing Profs.  The Marketing Writing Bootcamp begins on June 11th and features 13 classes with almost 8 hours of instruction!  You can learn more here about the Marketing Writing Bootcamp and if you enroll with promo code FANDAMN you’ll save $200 on Marketing writing bootcamp. Plus, you’ll get over $1,000 worth of Marketing Profs seminars, classes, and video tutorials, free – just for registering!

The Marketing Writing Bootcamp will be the sponsor of The Fan-Damn-Tastic Marketing Show for the next 2 months.  If your company is interested in sponsoring #FanDamnShow, slots are available starting in July.  You can learn more about sponsoring The Fan-Damn-Tastic Marketing Show and get rates by clicking here.

When most companies think about how their fans could help them, they usually focus on how those fans can help them sell more products.  But that’s just one way your fans can help you, there are three more!

Show Notes:

3:20 – You can work with your fans to promote your brand and why your fans love doing this

6:45 – You can work with your fans to generate more sales for your brand

11:05 – Working with your fans to help them provide better customer service to customers they interact with

14:20 – Leveraging your fans as a feedback channel (this gives your brand the most bang for its buck!)

 

Here’s where you can download and listen to the episode directly.  And if you can, please subscribe to The Fan-Damn-Tastic Marketing Show on iTunes, and I would *love* it if you could review the podcast on iTunes as well.  Also, #FanDamnShow is now available on Stitcher as well!

Also, don’t forget that sponsorships are now available for The Fan-Damn-Tastic Marketing Show. This page that has all the information on how your brand can sponsor #FanDamnShow and the rates. Please note that all available sponsor slots (starting with July) will be filled on a first-come, first-served basis, so please email me if you are interested in sponsoring #FanDamnShow.

We’ll talk again next week!

{ 0 comments }

How to Price Your Products and Services

May 19, 2015

Tonight (5-19-2015) at 7pm Central I will be joining #InfluencerChat on Twitter to discuss how to price your products and services.  Setting prices is a big gray area for many consultants, I am constantly having peers contact me asking for advice on what they should charge.  Especially when they are starting out. Over time, and through […]

Read the full article →

Writing For Social Media, Tonight’s #Blogchat Topic!

May 17, 2015

UPDATE: Here’s the Hashtracking transcript for tonight’s #Blogchat Tonight (5-17-2015) on #Blogchat we’ll be discussing Writing For Social Media!  We’ll talk about how and if you need to change your writing for promoting on social media sites, or if engagement on social media sites shapes the type of content you create, IOW do you focus […]

Read the full article →

The Fan-Damn-Tastic Marketing Show Episode 26: Money Can’t Buy You Happiness, Or Can It?

May 13, 2015

Hey y’all! Welcome to the 26th episode of #FanDamnShow! In today’s episode I talk about a fascinating study into what drives happiness:  products or experiences? But before I get into the Show Notes, a special thank you to MarketingProfs for becoming The Fan-Damn-Tastic Marketing Show’s first sponsor!  This episode is brought to you by the Marketing […]

Read the full article →

Writing For Your Readers, Tonight’s #Blogchat Topic!

May 10, 2015

UPDATE: Here’s the link to tonight’s #Blogchat transcript Hey y’all!  Tonight (5-10-2015) at #Blogchat we’ll be chatting about writing for your readers.  All month we’ll be covering topics associated with improving your writing on your blog. And that’s because this month’s #Blogchat sponsor is the Marketing Writing Bootcamp from MarketingProfs!  The Marketing Writing Bootcamp is […]

Read the full article →

The Difference Between a Brand Ambassador and a Brand ‘Spokesperson’

May 7, 2015

I just got the above email from Triberr.  Not sure why, as I have never used them, maybe I signed up a long time ago to check them out.  The title of the email was “Are you actively looking to become a Brand Ambassador?” At this point it might be a good idea to clearly […]

Read the full article →

The Fan-Damn-Tastic Marketing Show Episode 25: Four Secrets to Creating a Business Blog Readers Will Love

May 6, 2015

Hey y’all! Welcome to the 25th episode of #FanDamnShow! In today’s episode I talk about the four things your company should do to create a blog that readers love! But before I get into the Show Notes, a special thank you to MarketingProfs for becoming The Fan-Damn-Tastic Marketing Show’s first sponsor!  This episode is brought […]

Read the full article →

How Visit Philly Leverages Analytics to Improve its Content Marketing

May 5, 2015

In one week I will be in Gulf Shores presenting Think Like a Rock Star to a group of smart tourism professionals from the Gulf Coast.  Whenever I present to an industry-specific group, I tailor my case studies to include examples from their space.  A couple weeks ago I pinged Sheila Scarborough to ask her […]

Read the full article →

The Art of Finding Your Voice With Your Social Media Content

May 4, 2015

Use the fares, Luke. #MayThe4thBeWithYou http://t.co/Bokzb1vJJO pic.twitter.com/B5xdtFehH3 — Southwest Airlines (@SouthwestAir) May 4, 2015 Last night at #Blogchat we had an interesting discussion about finding your blogging voice and the importance of tone with the content you create.  Maybe it’s not completely accurate to talk about ‘finding’ your voice.  Perhaps it’s more about being willing to […]

Read the full article →