Welcome to the 37th episode of #FanDamnShow!  Today I talk about a topic that a lot of companies are struggling with:  How to sell products and services via social media, especially when no one knows who you are.  I delve into that in this episode as well as how to marry your sales pitch to content that’s relevant to your audience, so you gain their attention and as a result, increase the chance of actually selling to them!

Here’s the Show Notes:

1:50 – Creating content that sells if no one knows who you are

4:05 – How to create a more effective sales pitch if you are offering services

7:00 – How to create a more effective sales pitch if you are selling products

10:00 – Focus on creating content that covers the larger context that your product lives within in the customer’s mind

Here’s where you can download and listen to the episode directly.  And if you can, please subscribe to The Fan-Damn-Tastic Marketing Show on iTunes, and I would *love* it if you could review the podcast on iTunes as well.  Also, #FanDamnShow is now available on Stitcher as well!

Also, don’t forget that sponsorships are now available for The Fan-Damn-Tastic Marketing Show. This page that has all the information on how your brand can sponsor #FanDamnShow and the rates. Please note that all available sponsor slots will be filled on a first-come, first-served basis, so please email me if you are interested in sponsoring #FanDamnShow.

We’ll talk again next episode!




For every month in 2015, I’ve set specific goals for growing my blog readership, and podcast audience.  The end goal is that by December this blog will have at least 100,000 visitors for that month, and the podcast will be downloaded at least 10,000 times for December.  Every month I am going to write a post like this recapping how I did in the previous month, and share any lessons I have learned.  The goal is to help you learn how to build a blog readership and podcast audience as I do.

First, here were my goals for July:

Blog – At least 80,000 visitors

Podcast – At least 4,000 downloads

Blog Traffic Results For August

My blog traffic in August was 36,154 visitors versus 38,125 visitors in July.  That’s a decrease of 5.17%.  I had 10 new posts in August, which is about where I wanted to be with 2-3 new posts each week.

Here’s how each source of traffic did in August vs July:

Search – Down 5.8%

Direct – Up 13.42%

Referral – Down 17.9%

Social – Down 32.83%

Other – Up 7.75%

Email – Down 72.87%

Before I got into the numbers any deeper, I was interested to see if some of the decline could simply be a matter of people spending more time on vacation in August vs July.  So I decided to run the same numbers for August of 2014 vs July of 2014.  I saw that overall traffic actually increased in August over July of 2014 by 8%.  So it appears the decline is more likely a nagging side affect of the issue I’ve been facing for most of this year with search traffic going down.

I dove deeper into the search traffic for the entire year, and while the decline is steady with search traffic from Google, it’s less pronounced with Yahoo, and search traffic from Bing has more or less gone sideways, with June being the best month so far this year for traffic from Bing.  So it appears this is more a Google search issue than a search issue as a whole.  Then again since Google accounts for well over 90% of my search traffic, it kinda IS a search issue!

Earlier this month I went into Google Webmaster Tools and made a couple of tweaks to see if those would have any impact on search traffic.  I have noticed that so far this week, search traffic seems to be up slightly, but it’s really too soon to tell if the bump is likely coming from the changes I made.  I’ll keep an eye on it and if search traffic continues to increase, it will be a good sign that my tweaking worked, and I’ll talk more about what I did next month.

Podcast Numbers and Overview for August

The goal for August was at least 4,000 downloads of the podcast, and The Fan-Damn-Tastic Marketing Show actually had 5,330 downloads in August. This was up sharply from July and is the best month ever for the podcast.  Here’s the number of daily downloads so far this year:



As you can see, for the year the average daily download is right at 100.  A far cry from this time last year when there were only 128 downloads in the entire MONTH of August 2014!  I’m thrilled with the growth of the podcast but at the same time know it will hard to hit the monthly download goals for the rest of the year.

Speaking of which, here’s the blog audience and podcast download goals for September:

Blog Traffic – At least 85,000 visitors

Podcast Downloads – At least 5,000

This are the goals I set at the start of the year.  The blog’s goal will need a miracle to hit, but the 5,000 download number was hit in August so I just need to do that again in September to hit my goal for downloads.  I’ll check back in next month and let you know how I did!


It’s GAME DAY, y’all!  College football begins in earnest tonight, and both the South Carolina Gamecocks and Vanderbilt Commodores will be in action from the SEC tonight.  This is my favorite time of the year, the weather is cooler and football is in the air, I love it!  Today we are going to wrap up this series with a look at how the final two SEC teams; The Alabama Crimson Tide and The Ole Miss Rebels are using social media to connect with their football fans, and maybe recruits as well.

How The Alabama Crimson Tide Uses Social Media to Connect With Its Football Fans and Recruits

As with most SEC schools, Alabama focuses most of it content delivery via the Big Three of Facebook, Twitter and Instagram.  On Facebook and Twitter, there’s a good mix of content from Fall camp, as well as visuals designed to program the larger football program, etc.  One thing I noticed was that Alabama was using social media to promote a ‘flash sale’ of tickets to some of its game at a special low price for only 4 days.  Smart thinking, and Alabama also uses Facebook and Twitter to push its fans back to its main RollTide.com site for practice updates and information.

But its on Instagram where Alabama really shines.  The football program is an absolute beast on IG, they have the perfect mix of promotional content, but also giving you photos AND videos from backstage at the program and fall camp:

The Crimson Tide putting in some work today at the start of practice #RollTide

A photo posted by Alabama Football (@alabamafbl) on

In fact it was the fan reaction online to this short video posted on IG during the Summer that prompted me to do this series:

Commitment takes no days off. #HuntFor16 #BuiltByBama #RollTide A video posted by Crimson Tide Football (@crimsontide_fb) on

Fans LOVE this type of content that goes behind the scenes and gives them a Backstage Pass.  Alabama is the template for how every college football program should be using Instagram to connect with its fans.  They pump out an insane amount of content, both in visual and video form, and they cover all the bases.  Promotional, behind-the-scenes, spotlighting accomplishments of key players both past and present.  They do it all, the only quibble I have with Alabama’s IG usage is that they have two different accounts, this one that’s billed as the official account of Alabama football, and then this one that’s run by the Alabama football staff.  Not sure why they have two different accounts, and amazingly, they post different content to each.  Still, Alabama’s IG usage is amazing, in fact it’s so good it makes me wonder if in another year or two Instagram could become more important to teams like Alabama than even Facebook or Twitter, as the site becomes more mainstream.

But it turns out that Alabama has one more social media trick up its sleeve.  Remember that on Tuesday I mentioned that September 1st was the beginning of the period where schools could reach out directly to recruits in the 2017 class via email and DMs on Twitter?  Bama did exactly that on Tuesday, sending recruits they are targeting in the 2017 custom graphics like this one:

Remember when I mentioned that schools can leverage social media to connect with fans AND recruits? This is a perfect example of how Alabama is doing the latter.  Alabama DMed these ‘interest cards’ to 2017 recruits starting on Tuesday.  It’s a great tool to let recruits know you’re interested and to make them feel good about playing for your school.  Click the recruit’s tweets above and you’ll see he got similar DMs from other schools like Tennessee and Florida State.

Overall, I’m impressed with Alabama’s social media usage.  It’s solid on Facebook and Twitter, but they really shine on Instagram.  BTW no Periscope for the Crimson Tide, it seems.  If they had a killer Periscope and YouTube presence, they would clearly be the class of the SEC when it comes to social media.

How The Ole Miss Rebels Use Social Media to Connect With Their Football Fans And Recruits

The first thing I notice is that Ole Miss football has an account on Facebook and Twitter….but no dedicated Instagram account?  Wow that’s surprising, the athletics department as a whole has an IG account, but I couldn’t find one for just the football program.  As this series has developed, we’ve learned that most every SEC team is making great use of Instagram to create visual and video content that connects with fans.  I’ve come to expect it and Ole Miss not having an IG account for the football program really seems like a fumble.  They are making extensive use of Facebook and Twitter, but the sparse content on IG really puts their overall social media efforts in a weaker light.

The Rebels also have a main YouTube account for the athletics department.  One thing I did notice is apparently the Rebels last year and this year are producing a video series chronicling their football season.  I thought this was pretty interesting, here’s what appears to be the first episode, covering Fall Camp:

Best single piece of content that any SEC school has created for its fans.  I’m blown away by this video and if I were an Ole Miss fan I would so excited about this series!  The quality is on point, this looks like a series that would be produced by ESPN or The SEC Network.  As disappointed as I was with the Rebels lack of a solid IG presence, I’m far more impressed with this content, and am honestly surprised that more teams aren’t creating long-form video content like this.  Well done, Ole Miss, well done.


So that concludes my look at how each SEC program is using social media to connect with its football fans and recruits.  This series has been SO much fun that I’m not ready to end it.  I think I’ll give away some awards….

Best Overall Social Media Usage: The Texas A&M Aggies.  Solid from top to bottom, but the fact that the Aggies have been on Periscope since the Spring really puts them over the top, I give them major early-adopter points for that.  Honorable mentions go to Alabama and Miss State.

Best Single Piece of Content For Football Fans: The Season – Ole Miss Football Fall Camp 2015.  Mentioned it above, just blown away with the quality, it gives fans a recap of the 2014 season plus about 15 minutes of behind-the-scenes coverage of Fall camp, even lets you go inside a football staff meeting.  Excellence.

Best Single Piece of Content For Football Recruits: Dreams by the Georgia Bulldogs.  This video is spectacular, you will want to lace up your sneakers and play for the Georgia Bulldogs after watching this.

Best Facebook Usage: The Alabama Crimson Tide.  Several SEC teams do a pretty good job on Facebook, including Alabama.  But at the end of the day the Crimson Tide has something that no other SEC program comes close to matching: Over 1 Million fans on Facebook.

Best Instagram Usage: The Alabama Crimson Tide.  Not only does the Crimson Tide produce a ton of content on IG, they cover all the bases; a mix of video and visual content.  They focus on promoting ticket sales, on covering Fall Camp, and spotlighting current as well as former players in the NFL and even past legends.  This is the blueprint for how a college football program should use IG to connect with its fans.

Best Twitter Usage: The Arkansas Razorbacks.  The Hawgs not only tweet up a storm on Twitter, they’ve also been known to live-tweet football press conferences, which I think is a brilliant idea that I’m shocked other teams haven’t thought of doing this.

Best Periscope Usage: The Texas A&M Aggies.  The odds are your favorite program isn’t even on Periscope yet, as only a handful of the SEC teams are so far.  When you think about that, understand that the Aggies were Periscoping during their Spring Scrimmage back in April!  That’s being an early adopter!


I hope you had as much fun reading this series as I did writing it!  If you want to catch on the entire series, here’s each entry:

July 30th: The Florida Gators and The Vanderbilt Commodores

August 6th: The Tennessee Volunteers and The South Carolina Gamecocks

August 13th: The LSU Tigers and The Miss State Bulldogs

August 20thThe Texas A&M Aggies and The Kentucky Wildcats

August 27th: The Georgia Bulldogs and The Missouri Tigers

September 1st: The Auburn Tigers and The Arkansas Razorbacks

Today: The Alabama Crimson Tide and The Ole Miss Rebels



SEC Social Media Fan Experience: The Auburn Tigers and Arkansas Razorbacks

September 1, 2015

It’s game week, y’all!  Welcome to the 6th installment in the SEC Social Media Fan Experience series!  This week we will be wrapping up the series with today’s look at how Auburn and Arkansas are using social media to connect with their football fans and recruits, and on Thursday we’ll do the same for The […]

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Hire Me to Be Your Content Strategist!

August 29, 2015

Last month I published a post letting everyone know that I was ready to explore my options when it comes to working with a company full-time to help with their content, digital and social marketing strategies.  In the last several weeks, I’ve talked to a lot of companies and I consistently heard two things: 1 […]

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SEC Social Media Fan Experience: The Georgia Bulldogs and Missouri Tigers

August 27, 2015

Welcome back to the 5th week of the SEC Social Media Fan Experience.  Each week leading up to the start of the college football season, I’ll be looking at how the SEC teams are leveraging social media to connect with their fans.  After today we’ll have 2 more installments coming next Tuesday and Thursday, as […]

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Patagonia’s Marketing Plan to Keep You From Buying Their Products

August 25, 2015

For Black Friday in 2011, Patagonia ran an interesting ‘Don’t Buy This Jacket’ ad in the New York Times.  The ad kicked off a campaign by Patagonia to attack ‘consumerism’ head-on, and the brand asked its customers to strongly consider whether or not it was necessary to buy a new piece of clothing, or if […]

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SEC Social Media Fan Experience: The Texas A&M Aggies and The Kentucky Wildcats

August 20, 2015

Welcome back to the 4th week of the SEC Social Media Fan Experience.  Each week leading up to the start of the college football season, I’ll be looking at how the SEC teams are leveraging social media to connect with their fans.  After today we’ll be over halfway through the SEC, with 2 more installments […]

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The Fan-Damn-Tastic Marketing Show Episode 36: Creating a Fan-Worthy Content Strategy

August 19, 2015

Welcome to the 36th episode of The Fan-Damn-Tastic Marketing Show! This week I talk about the five considerations in creating a Fan-Damn-Tastic Content Strategy! Before I get into the Show Notes, I wanted to say thank y’all for the continued support, last week’s episode on Creating Loyalty to Your Brand vs Your Offer had over 900 […]

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SEC Social Media Fan Experience: The LSU Tigers and Miss State Bulldogs

August 13, 2015

Welcome back to the 3rd week of the SEC Social Media Fan Experience.  Each week leading up to the start of the college football season, I’ll be looking at how the SEC teams are leveraging social media to connect with their fans.  Two weeks ago we looked at how Florida and Vandy are using social […]

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The Fan-Damn-Tastic Marketing Show Episode 35: Creating Loyalty to Your Brand vs Your Offer

August 12, 2015

Welcome to the 35th episode of The Fan-Damn-Tastic Marketing Show!  Today I spend a few minutes talking about how some companies focus on getting customers to switch to their brand, and how this approach can actually backfire.  Think of satellite TV (Dish vs Direct TV) and smartphone carriers (ATT&T, Verizon, Sprint, etc) all giving great […]

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