How many times have you heard this advice for having a great blog or social media presence?
‘You have to join the conversation!’
Or my favorite advice, on how to get more Twitter followers, ‘Be worth following!’
The bottom line is that social media isn’t quick and easy. If you want to REALLY have a successful social media program, you have to get your hands dirty. You have to track, measure, tweak, compare, experiment, and break stuff. I’ve been blogging here for two years, and still can’t tell you what the exact ROI of my efforts here are. But during those 2 years I have been constantly searching for the answer, and my efforts here have improved dramatically.
Of course, if I’d listened to the ‘rockstars’ in this space, I would have known exactly what I had to do:
1 – Write great stuff
2 – Write every day
3 – Write short posts 300-500 words
That’s all there is to it, if you listen to some people. The business reality is that every company is going to have to invest time and energy into a successful social media program. It won’t be easy, but as Ian added, most important things are hard.
And if anyone tells you that all you have to do is ‘Be Amazing!’, then they aren’t trying to help you, they are trying to get retweets.