Happy Monday, y’all! So I wanted to talk about one story only this Monday, but it’s a biggie. For the past few years, eSports has been a growing phenomenon, fueled by the massive popularity of streaming site Twitch. I’ve written constantly about Twitch in particular, and how the streamers AKA ‘content creators’ are doing some […]
These Three Products Forever Changed Music, and You’ve Never Heard of Them
One of the most important areas of marketing, and really all communication, is how good marketing communications focus on the customer, moreso than the business. The key to creating effective marketing and content is to create messages that have relevance for the customer. Check out this picture of Times Square in NYC: Times Square is […]
Monday’s Marketing Minute: Stack Overflow’s Huge Pricetag, Shorts Expanding, Twitter Trying out Subscriptions
Happy Monday, y’all! Hope you are ready for an amazing week! We have a pretty massive lead story so let’s jump right into this week’s Monday’s Marketing Minute: This could end up being the most significant acquisition in the tech space this year. Stack Overflow is a Q&A site that caters to programmers. It […]
Here’s the 1% of Your Customer Base You Should Grow
In 2005, Alabama football started the season with an unexpectedly strong showing. The Tide, coming off a 6-win season in 2004, jumped out to a 4-0 start and #16 ranking heading into an October 1st matchup against #5 Florida. The game was in Tuscaloosa, and the excitement was palpable. Adding to the intensity, was the […]
How I Overcame Imposter Syndrome
Imposter Syndrome is generally accepted to be the feeling that you either don’t deserve the accolades you have received, or you doubt your skills and abilities. It’s something I’ve dealt with for years, to varying degrees. And the reality is, social media makes this problem a LOT worse. I fell into consulting and speaking by […]
Introducing High Octane: The Word of Mouth Accelerator Program For Your Company
The value of positive Word of Mouth to your business is proven. Up to 19% of a business’ sales come from Word of Mouth generated by customers. Yet almost no businesses have a dedicated strategy in place to generate or accelerate Word of Mouth. Or an option for creating such a strategy. Until now. Introducing […]
Monday’s Marketing Minute: 31% of Adults ‘Constantly Online’, Pinterest & Twitch Continue to Grow
Happy Monday! Hope you are having a wonderful week as we close in on Memorial Day and the unofficial start of Summer! Here’s a few marketing and digital stories that caught my eye: Interesting insights into which groups of US adults spend nearly every waking moment online. Amazingly, 31% of all adults say they […]
It’s Not About ‘The Hustle’, it’s About Having Something Worth Hustling For
Over the last 10 years or so, workers have been told that they need to work harder, or hustle. In fact, Hustle Culture has been prized at many companies. The idea is, the harder you work, the more you care. Working more hours makes you a better employee, or business owner. Of course, it’s complete […]
Old Spice Opens a Barbershop/Content Studio
Old Spice has officially opened its first retail location. It is a barbershop that doubles as a ‘content studio’ for the brand. The barbershop will be fully functioning, and Old Spice is offering a residency program for celebrity barbers. Additionally, it will be a way for Old Spice to get direct feedback on products from […]
Monday’s Marketing Minute: YouTube Shorts on Fire, Pinterest Enters Livestreaming, In-Person Events Coming Back
Happy Monday, y’all! Hope you are ready for another amazing week! Here’s some breaking marketing and digital stories that caught my eye… YouTube’s Shorts videos are proving to be insanely popular both with viewers, and content creators. As you can see below, they are already generating over 6B daily views, and YouTube is […]
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