Happy Monday, y’all! Hope you are ready for a productive week and getting ready for the Fall weather that is almost here! Here’s a few marketing and digital stories that grabbed my interest: So I have to say, Twitter Communities is the first thing Twitter has done in years that actually has me excited. […]
Social Media Isn’t Transactional, it’s a Community
A few weeks ago I was driving and a pastor came on the radio and he discussed how most Christians pray the ‘wrong’ way. He explained that most people who pray, pray in a transactional way. “God if you do this for me, then I will do this.” The pastor explained that we shouldn’t pray […]
Grow Your Business By Growing Your Customers
Your happy customers are the best salespeople you have. They just are. There has been a raft of research into most trusted sources of marketing communications, and the findings are always the same: We trust our friends and family more than we trust your brand. This is why companies that embrace their customers and empower […]
Brands With Happy Customers Have One Thing in Common
They value their customers and communicate this through their actions. When I talk to companies and clients and how to create passionate customers that love your brand, I typically talk about how rock stars have fans or how sports teams have fans. I talk to companies about how much of an impact it would make […]
Monday’s Marketing Minute: Intuit/Mailchimp Rumors, Clubhouse Making Moves, Twitter Super Follows
Happy Labor Day, y’all! Hope you are having a safe and relaxing Labor Day, and ready for a productive week as we say goodbye to Summer. Here’s a few digital and marketing stories that caught my eye: The hot tech rumor of the moment is that Intuit is about to buy Mailchimp for a […]
The Top Concern CEOs Have in 2021 and Beyond is…
…managing remote teams. Numerous surveys of CEOs have found that the C-Suite and upper management at many companies are struggling to maintain productivity levels among remote teams. This makes perfect sense, since many businesses were forced to adopt remote learning out of necessity due to precautions over covid. Remote working isn’t something that many companies can embrace and […]
How I Increased My Website Traffic By 52% In One Year
Last year was a rough one for me, just as I’m sure it was for many of you. Faced with less work, and more time on my hands than usual, I decided to reinvest my time in growing my website traffic. My guess was that most people would be spending more time at home, for […]
I Need Help Driving Sales to My Website
Periodically, LinkedIn will send me digital and content marketing leads from LinkedIn users who have said they need help with a project. One of the most common requests these users make is: I need help driving sales to my website. Generating sales online is a process. You need several pieces in place before you can […]
Think Like A Rock Star Named the Ninth Best Marketing Strategy Book of All Time!
Well this was a pleasant surprise to see earlier this week on Twitter: Congrats @MackCollier! We're happy to inform you that "Think Like a Rock Star" made it to the list of best Marketing Strategy books of all time! https://t.co/qXhPM1hq1o — BookAuthority (@bookauthority) August 23, 2021 I did some checking on the site and found […]
The Risk of Using Social Media
It’s never been riskier for a company to use social media than it is right now. Social media requires a disciplined, and purposeful strategy and governance to guide and manage it at the corporate level. Any company that uses social media needs to view it as a serious investment, which must be managed properly to […]
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