I am an introvert, and introverts tend to want order and structure in their lives. So it shouldn’t surprise you that I love helping companies develop content strategies. A strategy is simply a plan of action for achieving a desired outcome. Strategies are important, because they help you focus your time and attention. In business, […]
Research Study: Here’s the Types of Content We Want (and Trust) From Influencers
Influencer marketing continues to thrive as brands look to align themselves with social media darlings who have cultivated the audiences that brands covet. A new study from SlickText has some wonderful insights not only into the type of content we want from influencers, but how those views change across different age groups. Before we get […]
Monday’s Marketing Minute: Exclusive Content Deals for Twitter and Clubhouse, Top App Downloads in June
Happy Monday! Hope everyone had a great weekend. I caught a bug last Thursday during a grocery shopping trip and have been dealing with a nasty head and chest cold ever since. Feeling a bit better today, at least good enough to get some blogging in! Here’s some marketing stories that caught my eye these […]
How Much Does a Good Business or Marketing Keynote Speaker Charge?
If you’re an event planner, you’ve likely done some research into what types of fees a good marketing keynote speaker charges, and how to determine if you’re getting your money’s worth or not. I wanted to talk about fees from the speakers’ point of view (hi!), and also talk about some ways you can LOWER […]
NIL Laws Are Now In Effect In Multiple States
Beginning July 1, student-athletes are permitted to earn compensation for their name, image or likeness. The link below provides helpful information for student-athletes, supporters of Alabama Athletics and employees of The University of Alabama about NIL. — Alabama Athletics (@UA_Athletics) June 29, 2021 And just like that, the worlds of branding, marketing and amateur athletics […]
Monday’s Marketing Minute: Clubhouse’s Growth Slows, YouTube Pushing Users Back to TVs, the Power of Fandoms
Happy Monday! I hope you are ready for an amazingly productive week! Here’s some business and marketing stories that have caught my eye since last Monday: So from February to April, Clubhouse saw its number of downloads fall by roughly 90%. To help combat this, Clubhouse is pushing for growth in Brazil and India, […]
Are We Missing the Best Part of Thought Leadership?
Recently I was on LinkedIn, and a person (we’ll call him Jake), who is viewed by many as a ‘thought leader‘ left a post on LinkedIn. Jake typically leaves posts every day or so, often asking a question or asking people for their comments. The posts are typically somewhat self-promotional in nature, but not too […]
Monday’s Marketing Minute: Spotify Launches Greenroom, Apple Podcast Subscriptions Go Worldwide, More States Adopting NIL Laws
Happy Monday! Hope you have a wonderfully productive week planned! Here’s a few marketing and business stories that caught my eye over the last few days: Spotify has launched its social audio competitor, Greenroom. I haven’t tried out Greenroom yet, but have noticed it’s getting some positive publicity on social media. Two big differences […]
Monday’s Marketing Minute: eSports Has Gone Mainstream
Happy Monday, y’all! So I wanted to talk about one story only this Monday, but it’s a biggie. For the past few years, eSports has been a growing phenomenon, fueled by the massive popularity of streaming site Twitch. I’ve written constantly about Twitch in particular, and how the streamers AKA ‘content creators’ are doing some […]
These Three Products Forever Changed Music, and You’ve Never Heard of Them
One of the most important areas of marketing, and really all communication, is how good marketing communications focus on the customer, moreso than the business. The key to creating effective marketing and content is to create messages that have relevance for the customer. Check out this picture of Times Square in NYC: Times Square is […]
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