Happy Monday, y’all, and a Happy Belated New Year as this the first edition of Monday’s Marketing Minute for 2024. I hope you have a wonderful week, and be safe to all of you that are dealing with the big snowstorm that’s slowly marching across the country. Here’s a few business stories that caught my eye over the last few days:
ChatGPT has officially launched a store for custom GPTs. The store will feature custom versions of ChatGPT build around a specific use or set of parameters. For instance, maybe you want one that adopts the persona of a world-class fitness expert, or botanist. Whereas ChatGPT is more general and requires you to engage in ‘prompt engineering’ to get more relevant answers, a lot of that heavy lifting has already been done with the custom GPTs that will be available in the store. Its a great idea to extend the functionality of ChatGPT, and it will drive more sales as you have to be on the paid version of ChatGPT to buy from the store.
the GPT store is live!https://t.co/AKg1mjlvo2
fun speculation last night about which GPTs will be doing the best by the end of today.
— Sam Altman (@sama) January 10, 2024
Google recently announced another round of layoffs from multiple departments as it wants to pivot more resources into its AI offerings. The initial round of layoffs is around 1,000, but some analysts believe that figure could soon balloon to over 30,000. Twitch and Discord have also had layoffs in addition to previous ones at Meta. So as AI becomes more integrated at the enterprise level in 2024, we could see more layoffs and restructuring at companies across the board
Google shifts focus to AI business, says layoff move aimed at cutting expenses @aditi_dv tells you more
— WION (@WIONews) January 12, 2024
And finally, here’s news no one wanted to hear: Political ad spending is expected to jump by 33% in 2024 over 2020 levels. This makes sense as there’s a more crowded field of candidates this time, especially on the Republican side, along with potentially one viable independent candidate in Robert F Kennedy Jr. My sympathy in advance for any of you in a swing state, I can only imagine how bad the robocalls will get.
.@Reuters: U.S. political advertising spend will likely jump by nearly a third in 2024 over the previous U.S. presidential election year, according to Insider Intelligence.https://t.co/ZAXRUftNe6 #election #media #politicaladvertising #advertising
— Insider Intelligence (@IntelInsider) January 12, 2024
So that’s it for this edition of Monday’s Marketing Minute. I hope you have a blessed and productive week!
BTW if you are on LinkedIn, please connect with me there. I will be spending a lot more time on LinkedIn in 2024, and likely a lot less on Twitter. So LinkedIn and this blog will be the two main ways to keep up with me on a daily basis moving forward. I hope to see you there, have a great week!