If you’ve attended a marketing, business or content conference in the last decade, you know how successfully Red Bull uses content marketing. They are experts at content marketing, in fact I used the brand as one of the key case studies in my book Think Like a Rock Star. Red Bull also invests heavily in extreme […]
A Key Marketing Lesson That Most Businesses Completely Miss
When I wrote Think Like a Rock Star, I spent a lot of time researching how rock stars connected with their fans, and the marketing strategies they employed. One of the biggest lessons I learned is that most rock stars are excellent at understanding this key lesson to building a successful business: Reward the behavior […]
Monday’s Marketing Minute: All Eyes on Clubhouse, Kroger’s Smart Shopping Cart, B2C Marketing Priorities
Happy Monday! Hope you’re ready for an amazing week, off to a rainy start here, but at least it’s not bitterly cold! By the way, a quick thought, I know a lot of us are really worried about everything that’s happening in the world right now and even locally. A few weeks ago I was […]
Monday’s Marketing Minute: NBC Universal’s Marketing Bet on The Office, How Morning Brew Got a Million Readers
Happy Monday, y’all! Hope everyone had an amazing weekend. Last week was my birthday, so I decided to take Monday off, then on Tuesday I got a bit sick and decided to rest for a couple days and before I knew it, it was Friday and I’d lost the whole week here! So sorry, I […]
Hire Mack Collier for Content Strategy, Content Creation and Content Execution
So before we talk about the consulting and training solutions I provide for companies that need help with their content, digital or marketing strategies, let’s talk about your experiences. If you’re reading this, the odds are you’ve hired a digital agency or two in the past that promised you that they would get you a […]
How to Create Customer Loyalty After the Product Purchase
Let’s say for every product you buy, there are one of three outcomes as far as your satisfaction with the purchase: 1 – Indifferent. The product does what you expected it to do, no more or no less. 2 – Upset. The product doesn’t meet your expectations. 3 – Excited. The product exceeds your expectations. […]
Two Things You Can Start Doing Today to Immediately Make Your Business Blog More Interesting
Let’s be honest, most of us do not get up every morning ready to read our favorite business blog. I have great sympathy for the writers and content managers who are tasked with creating content for their company’s blog. Drawing people to a business blog, and engaging them so they become regular readers is a […]
Depth vs Reach; Why Talking to a Few People Beats Yelling at Everyone
I suspect there will be an update in the next Monday’s Marketing MInute, but the DOJ, along with multiple states, has filed an antitrust lawsuit against Google. The Senate has said it wants the CEOs of both Facebook and Twitter to come before it and explain why their platforms are censoring content. And both presidential […]
Marketing and Movies: Hearts In Atlantis
Hearts In Atlantis is a wonderful drama that, when you finish watching it you will likely say “Wait, that was based on a Stephen King book?” It was, and it features a wonderful performance by the always brilliant Anthony Hopkins. Hopkins plays Ted Brautigan, a man with psychic powers who is being chased by a […]
Who is More Important; Your Employees or Your Customers?
I saw an interesting question on Twitter recently; Which comes first, you employees or your customers? I think this is an important point because so many companies are focused on better connecting with its customers, but your company also has to engage its employees in this effort. Your employees need to be involved and understand […]