Non-Fungible Tokens. Can we all agree that’s the worst name ever? What does it even mean? And they are selling for millions of dollars??? Suddenly EVERYONE is talking about Bored Apes this and Crypto Punks that. And you don’t understand any of it. This is the position a LOT of us are in as we […]
Twitter Should Be Bigger Than Facebook
I can show you why they aren’t in two tweets. More on that in a minute. I joined Twitter in March of 2007. I actually started hearing about Twitter from online friends in the Summer of 2006, soon after the site launched. At the time, I was working hard to grow my first blog, and […]
Social Media Isn’t Transactional, it’s a Community
A few weeks ago I was driving and a pastor came on the radio and he discussed how most Christians pray the ‘wrong’ way. He explained that most people who pray, pray in a transactional way. “God if you do this for me, then I will do this.” The pastor explained that we shouldn’t pray […]
Monday’s Marketing Minute: Clubhouse’s Growth Slows, YouTube Pushing Users Back to TVs, the Power of Fandoms
Happy Monday! I hope you are ready for an amazingly productive week! Here’s some business and marketing stories that have caught my eye since last Monday: So from February to April, Clubhouse saw its number of downloads fall by roughly 90%. To help combat this, Clubhouse is pushing for growth in Brazil and India, […]
Monday’s Marketing Minute: Stack Overflow’s Huge Pricetag, Shorts Expanding, Twitter Trying out Subscriptions
Happy Monday, y’all! Hope you are ready for an amazing week! We have a pretty massive lead story so let’s jump right into this week’s Monday’s Marketing Minute: This could end up being the most significant acquisition in the tech space this year. Stack Overflow is a Q&A site that caters to programmers. It […]
Here’s the 1% of Your Customer Base You Should Grow
In 2005, Alabama football started the season with an unexpectedly strong showing. The Tide, coming off a 6-win season in 2004, jumped out to a 4-0 start and #16 ranking heading into an October 1st matchup against #5 Florida. The game was in Tuscaloosa, and the excitement was palpable. Adding to the intensity, was the […]
Monster Energy is the Red Bull That You’ve Never Heard Of
If you’ve attended a marketing, business or content conference in the last decade, you know how successfully Red Bull uses content marketing. They are experts at content marketing, in fact I used the brand as one of the key case studies in my book Think Like a Rock Star. Red Bull also invests heavily in extreme […]
What’s the Difference Between an Audience and a Community?
In my book Think Like a Rock Star, I make the point that the rock concert is probably the greatest marketing tactic ever created. The beauty of the rock concert is that it gives fans a way to see and connect with their favorite rock star in a way that they can’t get from buying […]
What is a Customer Feedback Loop and Why Should it Be a Part of Your Brand Ambassador Program?
Customer feedback comes in many forms: Surveys the company sends out Calls to customer service Social media responses or complaints from the customer In-person feedback from customers in retail locations Often, this feedback is used to solve a current issue the customer is having. But what if a customer’s feedback isn’t focused on an immediate […]
The Magic of Being Second and the Spontaneous Hillside Dance
Years ago I saw a video from an outdoor music festival. The video showed a crowd of fans sitting on a hillside enjoying the concert. After a few seconds, one guy stood up and started dancing. By himself. He continued dancing, awkwardly, by himself for a minute or so. A few people nearby watched him […]
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