If you’ve attended a marketing, business or content conference in the last decade, you know how successfully Red Bull uses content marketing. They are experts at content marketing, in fact I used the brand as one of the key case studies in my book Think Like a Rock Star. Red Bull also invests heavily in extreme […]
What’s the Difference Between an Audience and a Community?
In my book Think Like a Rock Star, I make the point that the rock concert is probably the greatest marketing tactic ever created. The beauty of the rock concert is that it gives fans a way to see and connect with their favorite rock star in a way that they can’t get from buying […]
What is a Customer Feedback Loop and Why Should it Be a Part of Your Brand Ambassador Program?
Customer feedback comes in many forms: Surveys the company sends out Calls to customer service Social media responses or complaints from the customer In-person feedback from customers in retail locations Often, this feedback is used to solve a current issue the customer is having. But what if a customer’s feedback isn’t focused on an immediate […]
The Magic of Being Second and the Spontaneous Hillside Dance
Years ago I saw a video from an outdoor music festival. The video showed a crowd of fans sitting on a hillside enjoying the concert. After a few seconds, one guy stood up and started dancing. By himself. He continued dancing, awkwardly, by himself for a minute or so. A few people nearby watched him […]
Want to Create a Brand Ambassador Program? Here’s 10 Things to Remember When You Do
Connecting with brand advocates and fans is the ‘hot’ marketing tactic today, and for good reason. While customers as a whole don’t trust brands, they do trust other customers.
Over the Hills and Far Away: The Rock Star’s Guide to Building an Online Community
Jessica Northey-Shaw is kind of a big deal in the country music scene. She’s worked with many of the industry’s top artists, and her #CMChat is probably the largest chat on Twitter, she’s had artists such as The Oak Ridge Boys, Charlie Daniels, Clint Black and Alabama as guests. She told me once that one […]
Selling Your Passion vs Selling Your Product
The vast majority of companies I work with are using social and digital media to build awareness for their brands. Typically, they contact me because their efforts aren’t getting the results they need. One of the first mistakes I often find is that these companies are selling before the buyer is ready to make a […]
Instagram’s Threads Messaging App Attempts to Take Social Media ‘Back to the Future’
The rumor is that Instagram plans on launching a new standalone messaging app called Threads. This app would be geared toward letting Instagram users connect with their closest contacts only. The idea of a social media app that focuses on only your closest friends isn’t new (remember Path?), but what’s interesting here is how the […]
The Secret Language of Happy Customers
Let’s say you are a die hard fan of the movie Memento, like I am. Think about the conversation you would have with someone who just saw the movie for the first time last night. Most of their input would likely be along the lines of “WTF did I just watch???” Now how would that […]
Tiny Love Spaces – Why Smaller is Often Better in Social Media
I wanted to talk about three distinct groups of friends I’ve followed over the last year or so. The first is a group of friends who are frequent business travelers, and we share stories and purchase suggestions in a group on Facebook. The second is a group of friends who are fellow members of Adobe’s […]
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