Happy Monday! I hope you are ready for an amazingly productive week! Here’s some business and marketing stories that have caught my eye since last Monday:
So from February to April, Clubhouse saw its number of downloads fall by roughly 90%. To help combat this, Clubhouse is pushing for growth in Brazil and India, two countries where Android devices dominate over their iOS counterparts. With the introduction of Greenroom from Spotify, I think it signals that social audio is already shifting toward more targeted or niche groups, and I believe that will help accelerate Clubhouse’s decline. Clubhouse needed to own the social audio space before competitive offerings came out that offered a more niche appeal, and that hasn’t happened. I still think Clubhouse will be competitive in the social audio space for another 6-12 months at least, but it likely won’t end up being the dominant player in the space that we thought it could become.
With growth slowing in the US, Clubhouse is eyeing other markets https://t.co/JTfPhdHApj
— Social Media Today (@socialmedia2day) June 28, 2021
I always find it fascinating how our content consumption patterns change over time and as we become more adept at using tools. For instance, YouTube now claims that roughly 40% of its viewership happens on TVs. What can we deduce from this? That likely suggests that more YouTube users are viewing longer-form videos. Maybe it means they are viewing more movies on the platform, or maybe it is a sign that YouTube Gaming is continuing to gain in popularity, as most streams from gamers last several hours.
— eMarketer (@eMarketer) June 24, 2021
I love this deck on The New Fandom Formula by Zoe. It’s a great primer into the power of fans and online communities. Online communities are going to continue to become a major story in the coming months and years, as several stories are converging around the power of fans and customers connecting online. I’ve already talked about what’s happening in esports, but there’s much more on the way. And I love how Zoe’s deck has locked content, and if you want access to the full deck, you have to purchase it. I can speak from experience, creating a high-quality deck like this takes many hours. Content creators deserve to paid for creating high quality work like this, and I think the money asked helps communicate the value of the content. The free version has a ton of useful information so definitely check it out.
Right, I've spent all day finishing this monster of a deck on 'the New Formula For Fandom' and I'm so nervous/excited that I can't wait for next week to launch it, so I'm releasing it NOW:https://t.co/pVB4mSBIQl pic.twitter.com/JRPuACiV6x
— Zoe Scaman (@zoescaman) June 26, 2021
So that’s what I wanted to talk about this week! Now, let me warn you that there is a huge breaking news story happening on July 1st. It will have massive ramifications for the marketing and branding worlds, and I’m honestly shocked that more of my peers aren’t addressing what’s coming. Check back here on Weds for the rundown on what’s coming and why it’s relevant.
Till then, have a wonderful week, see you on Weds!