Last month I wrote about how important it is to give your employees the skills they need to succeed. One of the examples I used to illustrate that point was how Alabama football gives both its coaches and players the tools and teaching they need to advance. Alabama football has just launched another initiative in […]
How to Be a Better Marketer
Marketers, as a profession, are one of the least-trusted groups around. They are the guy at the party that everyone dreads seeing. You are with your friends having a perfectly delightful conversation, then here comes the marketer. He steers the conversation to himself, and brags incessantly about his accomplishments. When someone in your group attempts […]
How to Create Customer Loyalty After the Product Purchase
Let’s say for every product you buy, there are one of three outcomes as far as your satisfaction with the purchase: 1 – Indifferent. The product does what you expected it to do, no more or no less. 2 – Upset. The product doesn’t meet your expectations. 3 – Excited. The product exceeds your expectations. […]
Monday’s Marketing Minute: Tracking Sales to Social Media, Conducting Sweepstakes and Contests
Happy Monday, y’all! Hope you had a fantastic Holiday weekend, and are easing into the workweek slowly. Here’s some useful links to help you start the week smarter: I always chuckle at how companies lament that they are having difficulty tying sales directly to its social media efforts. The reality is, social media as […]
The Business Link Between Customer Empathy and Brand Loyalty
The other day I was talking about mapping content and marketing to the buyer’s journey with Alexandra. Alexandra mentioned what comes after the purchase, and that’s when we began to discuss the role of creating and cultivating brand loyalty. We then had a fascinating discussion about the role that empathy for the customer plays in […]
Building Employee and Customer Advocacy Really Is This Simple
Think about a brand that you love. Why do you love that brand? Most people are loyal to brands for many reasons, such as the value they create, the ideas and beliefs they stand for, they feel that the brand actually cares about them. There are many reasons more, and they are personal. And that […]
Monday’s Marketing Minute: Online Holiday Sales Spike, Top Brands For Loyalty, Turn Blog Posts Into Tweet Threads
Happy Monday, y’all! Hope you have a wonderful week planned, cooler weather is here, and Halloween is right around the corner. One of my favorite times of the year! This is very believable. If you sell products or services online, you need to be auditing your website to make sure the purchase process is […]
What is a Customer Feedback Loop and Why Should it Be a Part of Your Brand Ambassador Program?
Customer feedback comes in many forms: Surveys the company sends out Calls to customer service Social media responses or complaints from the customer In-person feedback from customers in retail locations Often, this feedback is used to solve a current issue the customer is having. But what if a customer’s feedback isn’t focused on an immediate […]
Red Bull Creates Better Content Than You Do, Here’s How They Do It
Red Bull’s marketing is one of my favorite case studies from Think Like a Rock Star. In the book I call them this generation’s Nike, and they really are. What separates Red Bull from most brands is its customer-centric marketing. Everything about the brand’s content, marketing and communication efforts is about its customers and what’s […]
Want to Create a Brand Ambassador Program? Here’s 10 Things to Remember When You Do
Connecting with brand advocates and fans is the ‘hot’ marketing tactic today, and for good reason. While customers as a whole don’t trust brands, they do trust other customers.
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