Customer feedback comes in many forms: Surveys the company sends out Calls to customer service Social media responses or complaints from the customer In-person feedback from customers in retail locations Often, this feedback is used to solve a current issue the customer is having. But what if a customer’s feedback isn’t focused on an immediate […]
Want to Create a Brand Ambassador Program? Here’s 10 Things to Remember When You Do
Connecting with brand advocates and fans is the ‘hot’ marketing tactic today, and for good reason. While customers as a whole don’t trust brands, they do trust other customers.
The Difference Between a Brand Ambassador and a Brand ‘Spokesperson’
The terms ‘brand ambassador’, ‘brand spokesperson’ and ‘influencers’ are used almost interchangeably these days, so let’s talk about how each group is different. Once you understand the differences, you will have a much better idea of how to use each in your marketing strategies. A brand ambassador is a person who works to promote and […]
Case Study: Why GE Started an Employee Brand Ambassador Program to Solve One Specific Business Problem
Proper planning is the easiest way to improve the efficiency of your campaign, program, or project. It’s imperative that you develop a clear strategy so that everyone involves understands precisely what they are doing, and what business outcomes they are working toward. In short, “Here’s what we are doing, here’s why it’s important”. That’s why […]
How to Structure a Welcome Pack For Your Brand Ambassadors
Recently, the Alabama Mountain Lakes Tourist Association launched its first Brand Ambassador Program. You can learn more about the program here. I’m now advising AMLTA on this program, and they sent me the Welcome Pack they are sending their Brand Ambassadors as they enter the program. I wanted to share the contents with you here […]
This is Why a Brand Ambassador Program is Your Best Way to Acquire New Customers
In 2013, Forrester did a study into which forms of content were most trusted by American shoppers. In short, Forrester found that if content originates from a customer or 3rd-party source, it is far more trusted than any content that originates from a brand. The most trusted form of content was product recommendations from friends […]
How to Convince Your Skeptical Boss to Invest in a Brand Ambassador Program
Whenever you attempt to sell your boss on launching a new initiative, there’s a few things you need to do to improve the boss’ chances of signing off: 1 – Help the boss understand the value 2 – Help the boss understand the cost 3 – Help the boss understand the scope of the initiative […]
Case Study: Patagonia’s Brand Ambassador Program Focuses on Product Design and Development Over Sales
Did you know Patagonia has a Brand Ambassador Program? Probably not, but the brand has had an ambassador program since at least 2000. This makes sense when you consider that Patagonia has never made advertising of any kind a priority for the brand. Patagonia founder Yvon Chouinard has often proudly proclaimed that the brand only spends […]
How Much Money Can a Brand Ambassador Program Save Your Company?
Too many companies avoid launching a brand ambassador program because they view it as a new expense that will live by itself within your organization. Nothing could be further from the truth. In actuality, a brand ambassador program is an investment that makes your existing business processes more effective and efficient. When your boss asks […]
How to Compensate Brand Ambassadors Without Paying Them Money: A Real-World Example
Poorboys SSR1 + Black Hole + Natty’s Red = Purdy A post shared by Mack Collier (@mackcollier) on Mar 26, 2017 at 3:50pm PDT Want to learn more about how much it will cost to create a Brand Ambassador Program for your company? Check out Mack’s Rate Sheet. It’s almost Spring (I keep reminding myself […]