Connecting with brand advocates and fans is the ‘hot’ marketing tactic today, and for good reason. While customers as a whole don’t trust brands, they do trust other customers.
The Secret to Doing Real-Time Content Marketing Well: Catch Opportunity When it Falls in Your Lap
If you’re a sports fan, you owe it to yourself to go back and watch the 2012 Daytona 500. The February race is NASCAR’s biggest event, and it annually kicks off the new season. In 2012, the Daytona 500 saw multiple rain delays that pushed it to primetime for the first time ever. NASCAR was […]
Reaching a More Connected Customer Requires a More Connected Company
Over the Holidays I was reading an issue of the Wall-Street Journal about how companies are leveraging Twitter to improve its marketing. Companies that sell cold medicines and items, especially those related to treating the flu, are closely monitoring Twitter. They are tracking instances of people complaining on Twitter about having flu symptoms such as […]
How to Use TweetDeck As a Brand Monitoring Platform For Twitter
It’s deceptively easy to monitor your brand and industry mentions online. Sure, you can do some amazingly sophisticated and valuable breakdowns with expensive monitoring suites, but for the average brand a lot of their basic monitoring needs can be covered by free tools. In this post I wanted to walk you through how you can […]
Subscribe to My Social Media Marketing Newsletter!
Starting next Wednesday, I’ll be running a weekly newsletter in addition to (almost) daily posts here. The content focus will be slightly different, however. Here, I cover Social Media primarily, but a blend of content that can benefit the individual, as well as those that are using Social Media for their company. But this newsletter […]
How Much Does Social Media Cost Companies in 2012?
Two years ago I wrote a post entitled So How Much Will a Social Media Strategy Cost, which was designed to give businesses and organizations an idea of how much they should expect to pay consultants and agencies for basic social media marketing services. As you might expect, that post was insanely popular, so I […]
Why Social Media Measurement Fails Most Companies
Because they measure what’s available, instead of what benefits their company. For example, let’s say your small business launches a Twitter account this afternoon. How will you measure the success of that account? By measuring number of followers, of course! And if you want to get really spiffy, you could also track how many RTs […]
#Blogchat LIVE video plus info on my Social Media and Blog Strategy Audits
One of the ‘problems’ I am running into when I talk to event organizers and potential sponsors about doing a LIVE #Blogchat is that it’s sometimes difficult for them to understand what a LIVE version of a Twitter chat would look like. I try telling them that a buncha smart people get in a room […]
How to Add Google +1 Button to Your WordPress Blog and Track Social Media Engagement With Google Analytics
Now that everyone is rushing to get into Google Plus, you are going to see a lot more sites and blogs adding the +1 button. I added it here last week, and the process is easy as pie. It’s done via a plugin, here is the page for the one I used. You can either […]
Delta’s latest PR episode details the need to engage your brand advocates
Steve Woodruff started an interesting discussion at his place about the latest PR quagmire that Delta Airlines finds itself in. Apparently, some soldiers brought 4 bags onto their flights home, and were charged for those 4th bags, as per Delta’s policy. The soldiers were assuming that they would not have to pay for the 4th […]
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