Happy Monday! Welcome to the first full week of Spring! I hope you have a busy and prosperous week ahead, here’s some digital and marketing stories I noticed the last few days: So two of the biggest questions everyone is asking about Clubhouse are “Is it going to last?’ and ‘Will it be acquired?” […]
Monday’s Marketing Minute: Facebook vs Australia, Why Millennials Buy, Spend Emails on Friday
Happy Monday, and welcome to ‘The Week When Things Started to Get Back to Semi-Normal!’ I can finally see the ground again, almost all the snow is gone. I hope my friends in Texas are staying to dig out as well, I’m hearing good reports. Let’s hope last week was winter’s last gasp, and the […]
Monday’s Marketing Minute: US Adults’ Digital Usage Up, Facebook DAU Down, Clubhouse’s ‘Oprah’ Moment?
Happy Monday, y’all! I hope you’re ready for an amazing week as we say goodbye to January and launch into February! Here’s a few stories I noticed to get your week off in the right track: eMarketer has found that US adults spent an extra hour with digital content in 2020. Now my first […]
Monday’s Marketing Minute: Big Facebook Lawsuit, Radio Revival, Twitch/Wendy’s Team-Up
Happy Monday, y’all! I hope everyone is having a wonderful December and is getting ready for Christmas and the Holidays! On a personal note, I wanted to thank all of you for your support since I ‘re-launched’ this blog in late August. All of us have dealt with adversity this year, and 2020 was already […]
Monday’s Marketing Minute: Social Media’s Uncertain Future
Happy Monday, y’all! Hope everyone is having a wonderful week and ready for Halloween! Here’s a few news stories that caught my eye over the last few days: And it appears that the government crackdown on big tech and social media has begun. The DOJ has filed an antitrust lawsuit against Google. At the […]
Monday’s Marketing Minute: Users Don’t Trust Facebook, How Covid Has Changed Shopper Behavior
Welcome to the start of another great week! Thanks for reading, on Wednesday my Movies and Marketing post will feature the movie with the greatest product placement of all-time (what do you think it is?), and on Thursday I’ll do a special post recapping what happened here in the month of September after relaunching my […]
Monday’s Marketing Minute: DOJ Targets Google, Twitch Thriving Under Lockdown, Burgers in the Sky
Happy Labor Day, y’all! Hope you had a great holiday weekend and are as ready for Fall as I am! The weather here has been about 10 degrees cooler than normal for the last couple weeks and looks to continue this for the rest of the month. Bring on Fall! It’s been fascinating to […]
Social Media is Toxic, Broken, and it Needs to Go Away
Adversity doesn’t create character, it reveals it. I had my first exposure to what could be called a ‘social network’ when I joined Prodigy.net in 1991 I have two main memories of being a Prodigy member: The users were insanely nice and courteous There were very few users I remember there being many message boards […]
Social Media is Destroying Our Ability to Create Impactful Content and Meaningful Connections
Go scan your timeline on Twitter or your news feed on Facebook. Look at the articles being shared, and more importantly, look at the headlines. After a while, you’ll begin to notice something. The headlines are written in a way to attract people that are already on Twitter and Facebook. This is important, because the […]
It’s Time For Your Company to Move on From Facebook and Twitter
This has been a frustratingly difficult post for me to write on multiple levels. For years, I have advised my clients to ‘plant in the gardens that they own’ when it comes to social media. Focus on your blog and newsletter, or the delivery channels that you control versus putting all your eggs in a […]
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