Happy Monday, y’all! I hope everyone is having a great summer and is ready for another productive week! Here’s a few business stories that caught my eye recently, I hope you enjoy!
Elon is totally confounding me right now. Almost every day he makes a move that seems incredibly smart on the surface, then 10 mins later he will make another announcement that seems to undercut what he said in the first one. For instance, multiple users are reporting that accounts that they have held for years, were suddenly taken over by Twitter, with zero compensation. Of course that’s Elon’s right, but it is a terrible look and it makes it much harder to defend his future moves.
Then, he turns around and does this: Announces what he claims will be a bottomless defense fund for anyone who has been treated unfairly by their employer due to activity on Twitter.
If you were unfairly treated by your employer due to posting or liking something on this platform, we will fund your legal bill.
Please let us know.
— Elon Musk (@elonmusk) August 6, 2023
According to eMarketer, AI usage across all age groups will spike roughly 1,000% in 2023 over 2022 levels. It’s not surprising, and given how immature the AI space is, that growth should continue for the next several years at least. If I’m reading the numbers right, it looks like almost half the population will be using AI in some form within 3 years. I think that number might be low, if anything.
🤖 Generative AI use will continue its climb across all age groups, especially among millennials and Gen Z
— Chart of the Day (@ChartoftheDay_) August 7, 2023
Keeping with the AI trend, Meta is looking for integrate personality-based AI chatbots into Instagram and Facebook. As the technology behind AI matures, I think you will see much more use of AI chatbots, I could see going to your favorite rock stars’ website and being greeted with an AI chatbot that lets you ‘chat’ with them. At first it would be text-based, then add audio, then eventually video.
Including personas like 'Abraham Lincoln' and 'surfer dude' https://t.co/bZ6cIfQpLJ
— Social Media Today (@socialmedia2day) August 6, 2023
So that’s it for this week’s Monday Marketing Minute, I’ll have a new post up on building customer loyalty in the restaurant industry via digital up tomorrow and….I’m not sure what Thursday’s post will be yet. I want to do a case study post as I haven’t done one in a while, but I will have to find a good one I can share. Saturday’s Bible study post will feature one of the most amazing stories of faith in the Old Testament, and probably the greatest foreshadowing of the coming of Jesus, hundreds of years before His birth.
So that’s what you can expect this week. As I wrote about last week, I am loving Claude as a tool to boost my writing output, here’s where you can learn how I am using it to write more.