In the early days of social media (2006-2010), most businesses created content for three channels; Their blog, Facebook and Twitter. All that changed in 2010 with the introduction of an app called Instagram. What made Instagram stand out from the social media crowd was its focus on visual content. Today, Instagram boasts over a billion […]
Research Study: Here’s the Types of Content We Want (and Trust) From Influencers
Influencer marketing continues to thrive as brands look to align themselves with social media darlings who have cultivated the audiences that brands covet. A new study from SlickText has some wonderful insights not only into the type of content we want from influencers, but how those views change across different age groups. Before we get […]
Monday’s Marketing Minute: Clubhouse and Facebook’s New Social Audio Apps, IG Hides Likes, Which Countries Use Social Media the Most
Happy Monday, y’all! Hope you’re ready for a great and productive week. Here’a few marketing and digital stories that caught my eye… Clubhouse is inching closer to launching an Android version of its social audio app. This news comes as Facebook began beta testing its own social audio app called Hotline. I think social […]
Monday’s Marketing Minute: Clubhouse to Launch Creator Accelerator Program, Facebook to Enter Social Audio Space
Happy Monday! Welcome to the first full week of Spring! I hope you have a busy and prosperous week ahead, here’s some digital and marketing stories I noticed the last few days: So two of the biggest questions everyone is asking about Clubhouse are “Is it going to last?’ and ‘Will it be acquired?” […]
Is Social Audio the Future or Just a Fad?
Social audio is suddenly the hot topic when it comes to social media. I think it’s great, because for the first time in at least 5 years, it feels like there’s some new to talk about in social media! Social audio itself isn’t that new. Gamers have been using group chat functionality in apps such […]
Instagram is Testing a New Feature That Might Save Social Media
So let’s do a social experiment, please leave a comment telling me if you have had this same thing happen to you: Often when I am either scanning my feed on Twitter/Facebook/Instagram or reading a blog, I will come across a piece of content that seems pretty ‘meh’ to me. But just as I am […]
Instagram’s Threads Messaging App Attempts to Take Social Media ‘Back to the Future’
The rumor is that Instagram plans on launching a new standalone messaging app called Threads. This app would be geared toward letting Instagram users connect with their closest contacts only. The idea of a social media app that focuses on only your closest friends isn’t new (remember Path?), but what’s interesting here is how the […]
The Promise and (Potential) Peril of Social Commerce
Social media sites like Pinterest and Instagram are embracing the idea of social commerce. Social commerce is about making it easier for users and accounts to sell products directly via their feeds and content. For instance, Instagram users that meet a certain follower threshold can link directly to products in their Stories. For marketers, the […]
Whole Foods Wipes Out Its Instagram Feed to Raise Awareness of Declining Bee Populations
Corporate storytelling can be a tricky thing to master. Brands often interject political and social news into its content, with mixed results. If the views are consistent with the company’s values, they will ultimately benefit the brand and strengthen ties to its core customer base. Whole Foods gave us a great example last week of […]
What Influences The Cost of Instagram Ads In 2017?
Note from Mack: This is a guest post from AdEspresso by HootSuite. If your company would like to publish a guest post here, please email me! There’s no getting around it. Visual social networks, like Instagram and Snapchat, are ruling the social media roost right now. For brands, Instagram has become a cornerstone of […]