Happy Monday, y’all! I hope you had a wonderful weekend and are ready for an even better week! You can just feel social media going through a midlife crisis right now, trying to reinvent itself, not sure what it wants to be. And it seems like most of us who have been in this space for years are looking around wondering what happened to all these sites I used to love? It seems the space is ripe for disruption, but I’m not seeing any serious contenders at the moment. Let’s hope that changes and social media gets back to being social and fun, soon!
Meanwhile, here’s a few news and business stories that have caught my eye:
I have a confession to make: I’m not on Threads and have no intention of joining. Now, Meta is announcing that most of you that flocked over on launch, have already bailed. BTW I love Zuckerberg’s reaction, yeah, how do we maybe Threads STICKIER??? This reminds me of a brilliant post written eons (in social media terms) ago by Tara Hunt. If I remember correctly, she was in a website design meeting where similar questions where being asked about how to make the site ‘stickier’ and keep users on. She blurted out ‘Where is the ability to throw sheep in this plan?’ Which was an allusion to the feature Facebook had years ago that would let you ‘throw a sheep’ at someone. It’s a reference to those playful little features that help us build connections and community, which is how you build and sustain growth on a site or social platform, much moreso than ‘stickiness’.
Threads Has Lost More Than Half Its Users, Mark Zuckerberg Says
— Marsha Collier (@MarshaCollier) July 28, 2023
Interesting stats on the data that marketers use to personalize user experiences. As I was looking at this list, I’m thinking about what data I would want marketers to use, versus what they prioritize. For instance, my transaction history and any preferences I set sound good to me. But if they get into areas like my social media history or website activity, then I am less receptive. I’d be curious to see how others feel about this. Hmmm…this may warrant a standalone post at some point.
— Kelly Hungerford (@KDHungerford) July 28, 2023
So Meta’s ad revenues get a nice bump, while Twitter/X is having to slash prices to get advertisers back on the platform. Could these two stories be related? Quite possibly, as I am sure some of this is simply a case of ad dollars being transferred from Twitter to Facebook. While I do believe Elon will eventually get Twitter/X on track, the rest of the year could continue to be very bumpy.
— MarTech Conference (@MarTechConf) July 31, 2023
Seems like X has a way to go to get its business back on track https://t.co/vGFsnpZhDa
— Social Media Today (@socialmedia2day) July 31, 2023
So that’s it for this week’s edition of Monday’s Marketing Minute, look for a new post on tourism marketing tomorrow, and I think one on artificial intelligence on Thurs. I’ve been experimenting with a new tool the last few weeks that’s been a godsend for my writing productivity. I can’t wait to share with you what I’ve learned.
Till then, have an amazing week!