Happy Monday! I hope you are ready for a wonderfully productive week! Can I complain about the weather for a minute? October has always been my favorite month of the year, by far. The weather is always amazing, low humidity, temps in the low to mid 70s the entire month.
But this year has been a weird Summer and Fall, weather-wise. June-August was consistently 5-10 degrees below normal almost every day, which was VERY welcome! But starting in September, the temps inexplicably stopped falling. The temps since have been mid to upper 80s. So now it’s 5-10 degrees ABOVE normal. So crazy. The good news is that starting next week we are supposed to get highs in the low to mid 70s, and lows in the low 50s. Which is finally normal for this time of year. Ready for cooler temperatures and Halloween!
On with the marketing and social media stories I’ve been reading…
So LinkedIn is tinkering with an option to let creators charge for virtual events on the platform. This comes after Twitter has begun rolling out an option to let creators charge for Spaces. I think paid virtual events make complete sense for LinkedIn. There are a ton of monetization options being made available to creators of all shape and size right now. If you are active on any social platforms in any capacity, it’s worth your time to see what’s available to you.
The latest in LinkedIn's creator monetization push https://t.co/IRpXr2xm2h
— Social Media Today (@socialmedia2day) October 5, 2021
Internal documents from Facebook show that will users under age 30 make up over a quarter of the userbase, they are spending less time on the platform versus their older counterparts. Let’s be honest, Facebook has had a lot of problems for years. The reason why its getting attention now is mostly because politicians are scrambling to leverage them to attack or silence the opposition. Facebook is no longer the ‘cool’ social network it was 10 years ago or so, and young users will avoid anything with even a hint of ‘uncool’ about it. So don’t be surprised if more problems are on the horizon for FB in the coming year.
"Young adults comprise 27% of monthly US FB users, but compared to adults 30+, they spend less time on the platform and produce and interact less with content" https://t.co/aSC0Ac2T6Z
— Social Media Today (@socialmedia2day) October 7, 2021
Two topics that I am woefully ignorant on is cryptocurrencies and NFTs. Luckily, I found this guide to NFTs shared on Twitter to help get you up to speed.
— Karen Freberg • #SMprof • Author • Consultant (@kfreberg) October 7, 2021
So that’s it for this Monday, thanks for reading! I’ve added a Donate button to the sidebar on the right underneath the search box near the top. If you’ve gotten value from my content, please consider donating whatever you like. I will use the tips to help offset the cost of hosting, certificates, security and equipment to run the site. So any help is greatly appreciated! Hope you have a wonderful week, see you here next Monday for more news!