Welcome to another glorious Fall week! Hope you’re enjoying the cooler weather and are in the Halloween spirit! Here’s some marketing and breaking business news that’s caught my eye the last few days:
I can, and probably should write a longer post on this issue at some point. Facebook’s many problems and user complaints are well-documented. My biggest issue with Facebook has always been that it extracts massive amounts of information and data from its users, while giving the users almost nothing in return. This extends to businesses, who have seen their organic reach on the site fall for years. Now, Facebook is wanting to rebrand, not just to hopefully deflect some of the criticisms, but to also position itself as a player in evolving Web 3.0 platforms and technologies.
More than anything, I think Facebook is the poster child for both the unrealized potential of Web 2.0 companies, as well as the changes that need to be addressed that spurned the development of Web 3.0.
— The Verge (@verge) October 20, 2021
So a bit of breaking news. All last week, the rumor was that PayPal was going to acquire Pinterest. Well just this morning, the news is breaking that PayPal has DENIED the acquisition rumors. It will be interesting to see how this affects stock prices for both companies, PayPal fell sharply on the rumors, while Pinterest spiked.
— TechCrunch (@TechCrunch) October 20, 2021
Pinterest is the latest platform to offer incentives for content creators, starting a $20 Million fund to support its users. The Creator Rewards program will initially be available only in the US, but should rollout worldwide soon. So any Pinterest user in the US, over 18 and with at least 1,000 followers could be eligible to start making some money off their pins!
Pinterest is setting aside $20 million “for Creator Rewards and other initiatives to support creators.” https://t.co/7b05Y3AyML
— Marketing Brew ☕️ (@MarketingBrew) October 20, 2021
So that’s the latest marketing news for this Monday. We’ll see what happens with the PayPal/Pinterest news this week. See you next Monday!