Happy Cyber Monday, y’all! I hope you had a wonderful Thanksgiving week with friends and family. We have now officially entered the ‘lull’ part of the year for most of us. The rest of the year will primarily be focused on the holidays, our families, and planning for 2024. In both our personal and professional lives. I hope you have a wonderful close to your 2023 and that it sets you up for an amazing 2024! Here’s some of the business stories I’ve had my eye on this year:
Sam Altman is back as CEO of OpenAI. The rumor is that OpenAI had recently made a ‘massive breakthrough in AI that could threaten humanity’ and Altman didn’t notify the BOD. Sounds like a cover-story, but if true, it makes no logical sense. If the BOD is worried that OpenAI will eventually have a breakthrough in AI that will pose a huge threat to humanity, why does the company exist? Obviously, when you take some of the world’s brightest engineers and coders and put them together on a project, you can expect huge advancements in short order.
An interesting side note to this story is that when Altman was fired, almost every OpenAI employee signed a letter saying they were going to Microsoft if the board didn’t resign and re-hire Altman as CEO. It looks like that’s exactly what happened, so that’s quite a testament to the support Altman has from his employees.
We have reached an agreement in principle for Sam Altman to return to OpenAI as CEO with a new initial board of Bret Taylor (Chair), Larry Summers, and Adam D'Angelo.
We are collaborating to figure out the details. Thank you so much for your patience through this.
— OpenAI (@OpenAI) November 22, 2023
I think we all could use good economic news, so here’s some: Cyber Monday sales are projected to spike 8.4% over last year. Online sales every day since Thanksgiving are up solidly over 2022 levels. Let’s hope this is a sign that the economy is starting to finally rebound from the pandemic bottom.
💻 Cyber Monday leads this year’s Cyber Five in projected spending
— eMarketer (@eMarketer) November 22, 2023
I’m not a huge fan of sharing info with such little sourcing, but here you go. I tend to believe this since referral traffic from Facebook in particular has been falling for a long time, mostly by design as Meta keeps creating barriers to keep traffic locked on its site. Of course, if all three sources are going down, does that change the value of the information? Hmmm.
𝕏 Traffic Update!
𝕏 surpasses Instagram and Facebook by a significant margin in driving traffic through Google. pic.twitter.com/9vlABsDDiV
— DogeDesigner (@cb_doge) November 23, 2023
So that’s it for this week’s edition of Monday’s Marketing Minute. I will likely have another post up later this week. Possibly one over the weekend as well, I have a few ideas from my Bible studies that I am mulling over for a post. Till then, I hope you have a wonderful and productive week!