Accelerator programs have become quite popular in recent years as a way to accelerate the growth of new companies. Typically, when a company is accepted into an accelerator program, the company is provided with mentorship, training, and often additional financing. The idea is to take a company that shows promise and growth, and accelerate that […]
Monday’s Marketing Minute: Clubhouse to Launch Creator Accelerator Program, Facebook to Enter Social Audio Space
Happy Monday! Welcome to the first full week of Spring! I hope you have a busy and prosperous week ahead, here’s some digital and marketing stories I noticed the last few days: So two of the biggest questions everyone is asking about Clubhouse are “Is it going to last?’ and ‘Will it be acquired?” […]
Monday’s Marketing Minute: Biz Accounts Are Coming to Twitter, US Retail Sales Grow, Google’s Easter Scavenger Hunt
Happy Monday, y’all! Hope everyone had a wonderful weekend! We are now dealing with Daylight Savings Time, which I hate. We will have darkness at 9pm soon, then go back to darkness at 5pm in the Fall. Ugh. Let’s get back to something more interesting, marketing and business news: Twitter is working to finalize […]
The Secret to Creating and Retaining Happy and Productive Employees
Note from Mack: Today’s post is actually the issue of Backstage Pass that I sent to subscribers last Friday. I wanted to give everyone a taste of what they are missing by not subscribing to the Backstage Pass newsletter. If you want to subscribe, click the image at the bottom of this post. Each new […]
An Open Letter to Anyone Who Hates Self Promotion
To many of us, the idea of self-promotion makes us nervous. The reason is simply because we don’t like talking about ourselves. So don’t. In 2008 I made my professional ‘speaking’ debut. At South By Southwest. On the main stage. In the same room where 24 hours earlier a certain Mark Zuckerberg made his SXSW […]
Monday’s Marketing Minute: Twitter Moves Into Ecommerce (Again), UGC Drives Sales, What We Will Pay For Digital Content
Happy Monday, y’all! We are already into the second week of March! Over the last week, we began to see several states announcing that they are partially or completely reopening from covid restrictions in the coming days or weeks. As we move into warmer weather and out of cold season, hopefully we are setting up […]
A Key Marketing Lesson That Most Businesses Completely Miss
When I wrote Think Like a Rock Star, I spent a lot of time researching how rock stars connected with their fans, and the marketing strategies they employed. One of the biggest lessons I learned is that most rock stars are excellent at understanding this key lesson to building a successful business: Reward the behavior […]
Stop Listening to People That Always Tell You That You Are Wrong
Yesterday I saw someone share this tweet: Make sure your circle includes people who will tell you…. – No– Are you sure?– Have you thought about it this way?– That was inappropriate We have to have people in our circles who will push back, challenge, and therein make us better. All from a place of […]
Monday’s Marketing Minute: Twitter Making Moves, Clubhouse’s Privacy Concerns, CEOs Bullish on CX, Not on CMOs
Happy Monday, y’all! I hope you had a wonderful weekend and are ready to have a spectacular week. Here’s some news items I spotted to quickly get you up to date on what you need to know in the world of digital and marketing! So Twitter has announced that it is making several moves […]
What’s the Difference Between an Audience and a Community?
In my book Think Like a Rock Star, I make the point that the rock concert is probably the greatest marketing tactic ever created. The beauty of the rock concert is that it gives fans a way to see and connect with their favorite rock star in a way that they can’t get from buying […]