Periodically, LinkedIn will send me digital and content marketing leads from LinkedIn users who have said they need help with a project. One of the most common requests these users make is: I need help driving sales to my website. Generating sales online is a process. You need several pieces in place before you can […]
Think Like A Rock Star Named the Ninth Best Marketing Strategy Book of All Time!
Well this was a pleasant surprise to see earlier this week on Twitter: Congrats @MackCollier! We're happy to inform you that "Think Like a Rock Star" made it to the list of best Marketing Strategy books of all time! https://t.co/qXhPM1hq1o — BookAuthority (@bookauthority) August 23, 2021 I did some checking on the site and found […]
The Risk of Using Social Media
It’s never been riskier for a company to use social media than it is right now. Social media requires a disciplined, and purposeful strategy and governance to guide and manage it at the corporate level. Any company that uses social media needs to view it as a serious investment, which must be managed properly to […]
The One Thing I Hate About Content Creation
The one thing I hate about content creation is writing about the same topic over and over again. I hate doing this. When I do, it always feels like I am being lazy or repeating myself. I mean, I covered this same topic back in 2011, why revisit it? As it turns out, there’s actually […]
5 Reasons Why I Always Ignore Your Email Pitches
Unsolicited email pitches from companies and PR firms are the bane of my existence. Every day, I get emails from people I don’t know, asking me to promote either their company or their product or a thought leadership piece by their CEO. I reject 99.9% of these requests. If you work in PR or in […]
Research: 54% of Online Shoppers Read Customer Reviews Before Every Purchase
A new research study by Digital.com found some interesting insights into how buyers are leveraging customer reviews to drive purchases. One of the key findings was that 54% of online shoppers read customer reviews before making any purchase. That’s significant, and it again proves that customers trust other customers more than they trust brands. Where […]
Monday’s Marketing Minute: Tik Tok Stories on the Way, Faze Clan/McDonalds Partnership, Amazon Replaces Google For Shoppers
Happy Monday, y’all! Hope everyone is ready to have an amazing week! Here’s a few marketing stories that caught my eye: You knew this was coming. Tik Tok is getting ready to roll out its version of Stories. What interesting about the timing is this comes as Twitter just sunsetted its version of Stories, […]
5 Common Mistakes Businesses Make on Instagram (And How to Fix Them!)
In the early days of social media (2006-2010), most businesses created content for three channels; Their blog, Facebook and Twitter. All that changed in 2010 with the introduction of an app called Instagram. What made Instagram stand out from the social media crowd was its focus on visual content. Today, Instagram boasts over a billion […]
10 Simple Ways to Boost Engagement on Your Business Blog (For Free!)
Blogging, especially for a business, can often feel like a very lonely endeavor. Ten years ago, blogs were where conversations happened on social media. I could write this same post in 2010, and it would likely have 30 comments in a week. This one will be lucky to have a tenth of that in a […]
How Do You Create a Content Strategy For a B2C Company?
I am an introvert, and introverts tend to want order and structure in their lives. So it shouldn’t surprise you that I love helping companies develop content strategies. A strategy is simply a plan of action for achieving a desired outcome. Strategies are important, because they help you focus your time and attention. In business, […]