Welcome to The Tourism Power List for October! The Power List features the Top 10 professionals in the tourism industry! You can view September’s Power List for the Tourism and Hospitality industries by clicking here.
Sponsorship options are now available for The Tourism Power List! If you want to sponsor this month’s list, click here for prices and info on sponsorship levels.
If you want to be eligible for The Power List, do this:
1 – Follow me on Twitter. Make sure you have your position and the technology company you work for listed in your profile.
2 – If you want to nominate someone else to be on the Power List, tweet me their username on Twitter and I will be happy to check them out.
Here’s where you can find all the candidates for The Tourism Power List. If you’re on that list, you are eligible for the Power List.
So before we jump into the Power List for October, a couple of takeaways:
1 – The tourism pros, especially those in the Top 5 of the Power List, are competing against themselves as much as they are the rest of the list. Sometimes if I am torn on where to rank two pros, it can simply come down to activity over the last month. This is a very strong group, but that also creates more competition and means everyone has to be on their A game each month.
2 – I see a lot of reposting of content versus sharing content with an explanation of why it’s interesting. I think part of this is due to experience, the more experienced tourism pros seem more likely to share an original take on the content they are sharing, while their less experienced peers seem more likely to share and move on.
3 – We have three new entries this month! I feel like this makes a strong group even better!
Here is the Tourism Power List for October. There will be a number after their name in parentheses that shows the change in their score this month versus last:
1 – Kathryn Shea Duncan, Sr Director of Social Media, Lake Charles CVB, Power List Score – 94(-). Another solid month for Kathryn, she is a content machine! A good mix of different types of content; Articles, pictures, podcasts, all focused on the Lake Charles and surrounding areas of Louisiana. She did go a bit heavy on reposts this month, but she also mixed in more tweets with her original content than most tourism pros put out in several months. Well done, Kathryn, you again lead the pack!
2 – Jim Hagen, Sec of Tourism for South Dakota, Power List Score – 92 (+1). Jim had a very good month. His volume of tweets was up, and although the majority were reposts, he did include his original take on several of the tweets that he reshared. This was honestly the difference between Jim being 2nd or 3rd on this list. Well done, Jim. Keep it going!
3 – Leisha Elliott, Executive Director, Marion Co, WV CVB, Power List Score – 91(-2). A solid month for Leisha. It felt like her content output dipped slightly, but it was still really good. Almost all of her content was resposts, but it does a great job of helping to promote the Marion County area of West Virginia.
4 – Kyle Edmiston, President/CEO of Lake Charles CVB, Power List Score – 89(-). Status quo this month for Kyle, and that’s not a bad thing. His volume of tweets drops versus the Top 3, but he also does a better job of adding his original take on the content he shares. This really does help increase engagement, especially replies. This of it as if you are adding ‘This is why I think this article/picture/podcast/video is worth your attention.”
5 – Ben Berthelot, Lafayette Travel CEO, Power List Score – 88. New entry alert! Congrats to Ben for joining the Tourism Power List this month AND an impressive debut at #5 in a very strong group! Ben has a lot of content, and a good mix promoting the Lafayette, Louisiana area. Sports, music, nightlife, food, and festivals. Solid mix of content, a lot of it, and a few original takes sprinkled in. Nice job, Ben!
6 – Adriana Cruz, Executive Director, Texas Economic Development & Tourism, Office of Gov Greg Abbott, Power List Score – 82.(+2) I again struggled a bit with where to rank Adriana’s profile this month. Adriana wears multiple hats, and much of her content is focused on economic development news in Texas, as well as coverage of what Texas Gov Greg Abbott is up to. She does post a lot of content, but I would still like to see a little more content devoted to actual tourism in Texas.
7 – Diana Plazas,CSMO Caribbean & Latin America at Marriott International, Power List Score – 80. (-3) There is a noticeable decrease in posting volume for the last 7 spots on this list, starting with Diana. I enjoy her content and the mix, I hope to see more of it next month!
8 – Jessica Blankenship, Exec Dir of KY Music HOF, Rockcastle Co Tourism, Power List Score – 79. New entrant alert! Congrats to Jessica for joining the Power List! Jessica is like a few others on this list, she wears multiple hats. The majority of her content is focused on music events and functions associated with the KY Music HOF. So this content does work from a tourism angle as well. Congrats on joining the list, Jessica!
9 – Chris Landry, CEO Louisiana Travel Assoc., Power List Score – 73. New entrant alert! Congrats to Chris for joining the Power List this month. Chris’ frequency is a bit lot compared to the other members of the list. Hopefully that will increase as we move forward, and his score will follow I am sure.
10 – Robin Bloom, Director of Content, Philadelphia CVB, Power List Score – 70 (-3). A quiet month for Robin, I hope that changes soon.
So there’s the FIRST update to our Power List for Tourism! And THREE new entrants, congrats again to Ben, Jessica and Chris!
Please follow the people that made this list, you can click on their name and it will take you to their Twitter profile so you can follow them. If you would like to nominate yourself or a peer for inclusion in The Toursm Power List, please follow me on Twitter, and make sure you have your position and the company you work for clearly listed in your Twitter profile. That’s it! All candidates for the Power List are on this list.
Would you like to sponsor The Power List for Retail? Here’s information on available options as well as prices.