Welcome to The Tourism Power List for November! The Power List features the Top 10 professionals in the tourism industry! You can view October’s Power List for the Tourism and Hospitality industries by clicking here.
Sponsorship options are now available for The Tourism Power List! If you want to sponsor this month’s list, click here for prices and info on sponsorship levels.
If you want to be eligible for The Power List, do this:
1 – Follow me on Twitter. Make sure you have your position and the technology company you work for listed in your profile.
2 – If you want to nominate someone else to be on the Power List, tweet me their username on Twitter and I will be happy to check them out.
Here’s where you can find all the candidates for The Tourism Power List. If you’re on that list, you are eligible for the Power List.
So before we jump into the Power List for November, a couple of takeaways:
1 – Consistency counts. I had to make a couple of close calls on ranking some of the members of the Power List. When it comes to frequency of posting, I tend to look at body of work moreso than the last month. We now have been tracking the Power List for Tourism for a few months now, so it’s harder to have a big month and leap up in the rankings. That was possible at first, but now it’s more about your body of work and that will be even more important moving forward.
2 – Still seeing a lot of reposting of tweets versus sharing tweets with a quick explanation of why it’s interesting. Adding personal thoughts on content you share is a great way to increase engagement AND build thought leadership.
Here is the Tourism Power List for November. There will be a number after their name in parentheses that shows the change in their score this month versus last:
1 – Kathryn Shea Duncan, Sr Director of Social Media, Lake Charles CVB, Power List Score – 94(-). Kathryn’s hot streak at #1 in the Power List continues, but it was super close this month. Kathryn had a ton of tweets again this month, but all reposts. Hopefully she can slip in a few thoughts on her tweets next month. But her grip on the top spot lives on, congrats Kathryn!
2 – Jim Hagen, Sec of Tourism for South Dakota, Power List Score – 93 (+1). Jim just keeps inching toward the top of the Power List. His volume isn’t as high as some of the other members of the Power List, but Jim always does a great job of sharing some quick thoughts with tweets that he shares. That is always appreciated, and if he has another great month in December, it could lead to a new #1! We’ll have to see what happens…
3 – Ben Berthelot, Lafayette Travel CEO, Power List Score – 92 (+4). Banger of a month for Ben! Good volume of content, and he does a great job of mixing in some quick comments and takeaways. This is the second month of being ranked in the Power List for Ben, so body of work dinged him a bit. If Ben can put together a couple more months like the last one, he could be flirting with the top spot.
4 – Leisha Elliott, Executive Director, Marion Co, WV CVB, Power List Score – 91(-). Very solid month for Leisha, although all her content was reposts. Still, she had great variety, and even as reposts, her content does a great job of highlighting attractions and events in the Marion Co area.
5 – Kyle Edmiston, President/CEO of Lake Charles CVB, Power List Score – 85 (-4). A quiet month for Kyle, especially compared to the rest of the Top 5. It happens, this is a busy time of the year, let’s see what next month has in store for him.
6 – Chris Landry, CEO Louisiana Travel Assoc., Power List Score – 83 (+10). Very nice sophomore effort from Chris. His volume of tweets was up, and he had a great mix and some personal opinions added to the content he shared. I believe a 10-point jump is the biggest one month gain in ANY Power List so far, not just for Tourism. Nice going, Chris!
7 – Adriana Cruz, Executive Director, Texas Economic Development & Tourism, Office of Gov Greg Abbott, Power List Score – 81.(-1) Once again, a bit of a struggle with where to rank Adriana. Decent volume of tweets, all reposts. A bit more focus on destinations and attractions and some original content would jump her score way up.
8 – Jessica Blankenship, Exec Dir of KY Music HOF, Rockcastle Co Tourism, Power List Score – 79 (-). Volume of content shared will be a bit of an issue for the last three spots of the Power List. Jessica wears multiple hats, as do a couple other members of the Power List. But both her jobs are so interesting and content around either or both jobs would do very well for her. Let’s hope the volume improves a bit throughout the rest of the year.
9 – Diana Plazas,CSMO Caribbean & Latin America at Marriott International, Power List Score – 77. (-3) Another quiet month for Diana. Let’s see what December brings!
10 – Kari Eakins, Dir of Strategy and Business for the Wyoming Office of Tourism, Power List Score – 72. New entry alert! Congrats to Kari for sneaking in the Power List at the last spot. There is a noticeable decrease in number of tweets among the last few members of the Power List, so if Kari can increase her volume of tweets in December, she could jump of 2-3 spots easily. Congrats Kari!
So that’s it for our 3rd Power List for Tourism! We will close out 2023 next month with the final edition of the Power List for the year.
Please follow the people that made this list, you can click on their name and it will take you to their Twitter profile so you can follow them. If you would like to nominate yourself or a peer for inclusion in The Toursm Power List, please follow me on Twitter, and make sure you have your position and the company you work for clearly listed in your Twitter profile. That’s it! All candidates for the Power List are on this list.
Would you like to sponsor The Power List for Tourism? Here’s information on available options as well as prices.