Welcome to The Tourism Power List for December! The Power List features the Top 10 professionals in the tourism industry! You can view the previous Power Lists for the Tourism and Hospitality industry by clicking here.
Sponsorship options are now available for The Tourism Power List! If you want to sponsor this month’s list, click here for prices and info on sponsorship levels.
If you want to be eligible for The Power List, do this:
1 – Follow me on Twitter. Make sure you have your position and the technology company you work for listed in your profile.
2 – If you want to nominate someone else to be on the Power List, tweet me their username on Twitter and I will be happy to check them out.
Here’s where you can find all the candidates for The Tourism Power List. If you’re on that list, you are eligible for the Power List.
Here is the Tourism Power List for December. There will be a number after their name in parentheses that shows the change in their score this month versus last:
1 – Kathryn Shea Duncan, Sr Director of Social Media, Lake Charles CVB, Power List Score – 95(+1). The Queen stays on top! Congrats to Kathryn for holding down the top position yet AGAIN. And this really is a testament to how well Kathryn uses Twitter/X to amplify and promote events and happenings in the Lake Charles and surrounding areas. The competition at the top of the Power List is very strong, and Kathryn continues to lead the pack. Her volume of tweets if off the charts, but it isn’t quite overwhelming. She shares a mix of media: Articles, podcasts, images, videos, she has it all, and all focused on the Lake Charles and surrounding areas. Well done, once again!
2 – Jim Hagen, Sec of Tourism for South Dakota, Power List Score – 93 (-). Jim keeps cranking out solid month after solid month. Good posting volume, good mix, he does a great job of highlighting South Dakota and why you should want to travel there. The amount of talented tourism pros at the top of the Power List is just insane. Jim, congrats on another stellar month, I have no doubt an even bigger 2024 is in store for you!
3 – Ben Berthelot, Lafayette Travel CEO, Power List Score – 92 (-). Ben just keeps getting better. Good volume, love how he adds a little bit of personal view on most content he shares. Jim and Kathryn, if Ben has another big month like this in December, I think January’s Power List could be in for a change at the top. Good luck guys, and well done Ben!
4 – Leisha Elliott, Executive Director, Marion Co, WV CVB, Power List Score – 88(-3). So this is where comparisons hurt Leisha’s score a bit. Leisha posts a lot of content, but 100% of it are reposts. It helps to have some variety and add in some personal takes on the content you share. It can simply be a sentence or two, but it helps the rest of us understand why your content is worthy of our attention. Kathryn, Ben and Jim all do this, and if Leisha could start working in some personal additions to the content she shares, her score would quickly jump back up to the 90s. Still, 88 is a very solid score!
5 – Chris Landry, CEO Louisiana Travel Assoc., Power List Score – 85 (+2). Another good month for Chris. His posting volume isn’t as frequent as the Top 4, but it’s still pretty good. He has a nice mix of content, works in some personal comments as well. Volume is really the only difference why his score wasn’t even higher. Keep it going, Chris.
6 – Kyle Edmiston, President/CEO of Lake Charles CVB, Power List Score – 84 (-1). Not a bad month for Kyle, posting was a bit inconsistent. But honestly, the competition on this Power List is so strong, the slightest hiccup can cause a score drop, and that’s the case here. No worries, it will be easy to see a bounce-back month for Kyle soon!
7 – Adriana Cruz, Executive Director, Texas Economic Development & Tourism, Office of Gov Greg Abbott, Power List Score – 80.(-1) Volume of content falls a bit for the rest of this Power List. Adriana’s content is always focused more on economic development in Texas than tourism. If Adriana can increase her posting volume and have more of a focus on attractions and destinations in Texas, her score could easily jump 5-10 points.
8 – Jessica Blankenship, Exec Dir of KY Music HOF, Rockcastle Co Tourism, Power List Score – 77 (-2). A fairly quiet month for Jessica. Of all the tourism pros in the Power List, I think Jessica is the one I want to see more content from the most. I would love to see more content on the music and country music scene in Kentucky, as well as info on the state as a whole. I know she wears many hats, but so do many members of the Tourism Power List.
9 – Diana Plazas,CSMO Caribbean & Latin America at Marriott International, Power List Score – 75. (-2) Diana’s profile is like that scene in a horror movie, “It’s quiet…too quiet!” I would love to see more content as she works in an adjacent industry (hospitality). Let’s hope we see more activity on Twitter/X from this talented tourism pro in 2024!
10 – Kari Eakins, Dir of Strategy and Business for the Wyoming Office of Tourism, Power List Score – 72 (-). Kari does just enough to stay in the Power List for a second week. Congrats Kari, I hope you can build on that next month and go even higher!
So that’s it for the final Power List for Tourism for 2023. I love this group, it’s so strong, especially at the top. A round of applause for all of you for shining a light on the attractions and destinations in your area! I hope each of you have a Merry Christmas and a Happy New Year!
Please follow the people that made this list, you can click on their name and it will take you to their Twitter profile so you can follow them. If you would like to nominate yourself or a peer for inclusion in The Tourism Power List, please follow me on Twitter, and make sure you have your position and the company you work for clearly listed in your Twitter profile. That’s it! All candidates for the Power List are on this list.
Would you like to sponsor The Power List for Tourism? Here’s information on available options as well as prices.