MackCollier.com

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What’s the Difference Between an Audience and a Community?

In my book Think Like a Rock Star, I make the point that the rock concert is probably the greatest marketing tactic ever created. The beauty of the rock concert is that it gives fans a way to see and connect with their favorite rock star in a way that they can’t get from buying […]

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Monday’s Marketing Minute: Facebook vs Australia, Why Millennials Buy, Spend Emails on Friday

Happy Monday, and welcome to ‘The Week When Things Started to Get Back to Semi-Normal!’  I can finally see the ground again, almost all the snow is gone. I hope my friends in Texas are staying to dig out as well, I’m hearing good reports. Let’s hope last week was winter’s last gasp, and the […]

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Is Social Audio the Future or Just a Fad?

Social audio is suddenly the hot topic when it comes to social media. I think it’s great, because for the first time in at least 5 years, it feels like there’s some new to talk about in social media! Social audio itself isn’t that new. Gamers have been using group chat functionality in apps such […]

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Monday’s Marketing Minute: Twitter Needs Revenue, Top Social Apps Surprising, Staying On-Brand Means $$$

Happy Monday! Hope everyone is safe, warm and happy as we start the week. The warm part is gonna be tougher as a good portion of the southwest and southeast woke up to ice and snow this morning. It feels like I’ve been cold for weeks, let’s hope winter breaks way to Spring soon! BTW, […]

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Case Study: The Morning Brew’s Newsletter Referral System

Recently, I came across a very detailed write-up of how popular newsletter The Morning Brew’s referral system works.  You can read all the nuts and bolts here. There were two key points that struck me as I was reading the post that I wanted to highlight here. First, this quote from Tyler Denk, who created […]

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Monday’s Marketing Minute: Pinterest on Fire, Employees Love Remote Work, Hubspot Acquires The Hustle

Happy Monday, y’all! Ok guys I have an announcement to make, and I could NOT be more excited! This Friday, I am relaunching the Think Like a Rock Star newsletter as the Backstage Pass newsletter. If you are already subbed to TLAR, you’re in! So why the relaunch? For years, since at least 2015, I […]

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#ContentCircus 2-2-21 Recap: How to Create Buyer Personas For Your Content Marketing Strategy

Last night, we had another great conversation at #ContentCircus on Twitter, this time discussing How to Create Buyer Personas For Your Content Strategy. Let’s jump into some of the key takeaways: So what is a buyer persona and why do they matter? A buyer persona is an abstract representation of your ideal customer. For your […]

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How to Create Buyer Personas For Your Content Marketing Strategy

If you want to take your content strategy to the next level, one of the smartest moves you can make is to create a buyer persona(s) for the content you create.   What is a buyer persona? A buyer persona is an abstract representation of your ideal customer/client/donor/partner. Ideally, your sales and marketing department will […]

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Monday’s Marketing Minute: US Adults’ Digital Usage Up, Facebook DAU Down, Clubhouse’s ‘Oprah’ Moment?

Happy Monday, y’all! I hope you’re ready for an amazing week as we say goodbye to January and launch into February! Here’s a few stories I noticed to get your week off in the right track:   eMarketer has found that US adults spent an extra hour with digital content in 2020. Now my first […]

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The Shift Back to a Decentralized Social Web Has Begun

In 2018, I wrote this post about how I felt we were a year or two away from beginning to shift back to a decentralized social web experience. At the time, the primary reason I cited was a severe degradation of the overall user experience on centralized social sites like Twitter and Facebook. When trying […]

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