One of the biggest challenges mid to large-size companies face is engaging and activating its Subject Matter Experts or SMEs. SMEs are typically not content creators, so the process of sharing their knowledge with the world can sometimes be difficult. Both for the SME, and the company. Companies that cannot engage its SMEs in the […]
Monday’s Marketing Minute: Clubhouse Arrives on Android, FB’s Group Accelerator Program, Gen Z Likes Influencers
Happy Monday, y’all! Some big social media tech news this week as we are already in the middle of May. Summer is around the corner! The wait is finally over for Android users, Clubhouse is here. It looks like it’s being rolled out to US users first, with the rest of the world getting […]
The Secret to Spotting Business Opportunities
“If I had asked people what they wanted, they would have said a faster horse.” – Henry Ford This quote from the founder of Ford Motor Co is often offered as an example of how the customer doesn’t always know what it wants. I disagree, the customer always knows what it wants, it’s up to […]
You Don’t Need More Customers, You Need the Right Ones
When I was in graduate school, I also spent some time working for a Ford dealership, in the ecommerce department. Specifically, I was tasked with handling online sales for a particular group of products that Ford sold. We sold these products online via both our website, and through eBay. When I came on board, the […]
Alabama Football Launches ‘The Advantage’ Personal Branding Program For its Student-Athletes
Last month I wrote about how important it is to give your employees the skills they need to succeed. One of the examples I used to illustrate that point was how Alabama football gives both its coaches and players the tools and teaching they need to advance. Alabama football has just launched another initiative in […]
Your Mindset is Everything: The One Mistake I’ve Made That’s Held Me Back For 15 Years
I want to talk about two people, both facing the same challenge in their personal and professional lives. The first is a friend of mine who I’ve known and worked with for years. We talk often, and almost every time we do, she complains about her job. Most of her complaints are about how her […]
Monday’s Marketing Minute: Clubhouse Signing Content Deals, Twitter’s Growth, Biz Returning to Pre-Pandemic Levels
Happy Monday! Big content week ahead, new posts every day through Friday, hope you enjoy! Here’s a few marketing and digital stories that caught my eye: Clubhouse signed an exclusive deal with the NFL to provide content during last week’s NFL draft. I think this opens up some interesting possibilities, as we already have […]
Monday’s Marketing Minute: The Clubhouse Hype Train Comes to a Halt
Happy Monday! I hope you are ready for a productive week! Normally with Monday’s Marketing Minute I try to highlight 3-4 key stories, but I wanted to do a deeper dive into just one today: If you’re a Clubhouse user, you’ve probably noticed that activity is down a good bit on the platform. You […]
Monster Energy is the Red Bull That You’ve Never Heard Of
If you’ve attended a marketing, business or content conference in the last decade, you know how successfully Red Bull uses content marketing. They are experts at content marketing, in fact I used the brand as one of the key case studies in my book Think Like a Rock Star. Red Bull also invests heavily in extreme […]
Monday’s Marketing Minute: Clubhouse and Facebook’s New Social Audio Apps, IG Hides Likes, Which Countries Use Social Media the Most
Happy Monday, y’all! Hope you’re ready for a great and productive week. Here’a few marketing and digital stories that caught my eye… Clubhouse is inching closer to launching an Android version of its social audio app. This news comes as Facebook began beta testing its own social audio app called Hotline. I think social […]
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