Happy Monday, y’all! I hope you’re ready for an amazing week as we say goodbye to January and launch into February! Here’s a few stories I noticed to get your week off in the right track: eMarketer has found that US adults spent an extra hour with digital content in 2020. Now my first […]
The Shift Back to a Decentralized Social Web Has Begun
In 2018, I wrote this post about how I felt we were a year or two away from beginning to shift back to a decentralized social web experience. At the time, the primary reason I cited was a severe degradation of the overall user experience on centralized social sites like Twitter and Facebook. When trying […]
Monday’s Marketing Minute: All Eyes on Clubhouse, Kroger’s Smart Shopping Cart, B2C Marketing Priorities
Happy Monday! Hope you’re ready for an amazing week, off to a rainy start here, but at least it’s not bitterly cold! By the way, a quick thought, I know a lot of us are really worried about everything that’s happening in the world right now and even locally. A few weeks ago I was […]
#ContentCircus 1-19-21 Recap: How Do You Create Content When Your Business Is Closed Due to Covid
We had another fantabulous #ContentCircus on Twitter last night on the topic of How Do You Create Content When Your Business Is Closed Due to Covid. I wanted to share some of the takeaways. For further reading, check out yesterday’s prep post: We want to think about how to create content that goes beyond […]
How Do You Create Content When Your Business is Closed Due to Covid
Many retail businesses across the country and world have had to abruptly adjust its sales strategies over the last year due to concerns over covid. Local and state restrictions in most areas have impacted capacity and in many areas businesses aren’t allowed to have customers in store other than to pick up an order. This […]
Monday’s Marketing Minute: NBC Universal’s Marketing Bet on The Office, How Morning Brew Got a Million Readers
Happy Monday, y’all! Hope everyone had an amazing weekend. Last week was my birthday, so I decided to take Monday off, then on Tuesday I got a bit sick and decided to rest for a couple days and before I knew it, it was Friday and I’d lost the whole week here! So sorry, I […]
Why Twitch is a Game-Changer For Letting Millennials Influence At Scale
Have you ever seen something, or heard an idea, and you knew it was significant, but you also knew that you didn’t fully appreciate why it was so important? I’ve spent a LOT of time with Twitch streams the last couple of years. The content creators are highly entertaining, and the best ones are great […]
#ContentCircus 1-5-21 Recap: How to Audit Your Content
We had another fabulous #ContentCircus last night on the topic of How to Audit Your Content. The last two weeks have really taken off, I appreciate everyone’s participation and sharing their smartitude. Here’s a link to the transcript from Hashtracking. I wanted to highlight some of the great points made during the chat: Readability […]
A Step-By-Step Guide to Performing a Content Audit That Increases Traffic and Conversions
I’ve been blogging for 15 years now, and in that time I’ve learned that the last two weeks of every year is when traffic to my site drops about 30-40%. Pretty much like clockwork, traffic begins to fall on the Friday before Christmas, it rises a bit the week after Christmas, then returns to normal […]
Monday’s Marketing Minute: Podcasts Thrived in 2020, Year’s Top Search Terms, Fast Food in Pompeii??
Happy New Year, y’all! Welcome to 2021! Time to turn the page and start into a new year and I am ready for it! I bet you are as well! Before we get to today’s Marketing Minute, tomorrow night’s #ContentCircus will discuss how to do a content audit. It’s a process I’m going through now, […]
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