Are you contacting me because you want to see if I’ll blog about your work/book/study? Awesome! But as you pitch me, please keep these guidelines in mind:
1 – Refer to me by my real name. It’s ‘Mack’. Not Mark, not blogger, or my favorite, ‘To Whom It May Concern’.
2 – I don’t do book reviews. If you want to contact me about sending me an advance copy of a new book to keep, fine, but don’t expect me to review it here, because I won’t.
3 – Please pitch me on topics that I am interested in. For example, if you’ve read this blog for any amount of time, you know that customer evangelism, music marketing, and blogger outreach programs are some of the topics I am interested in. I’ve never written about Agency X winning the GM account, so I’m probably not going to start if you pitch me on that story.
4 – Please don’t say you read and love my blog, then pitch me on something that I never cover here.
5 – Please don’t email me repeatedly if you don’t get a response to your original pitch. You probably aren’t getting a response because I am extremely busy, and your original pitch was extremely bad.
6 – If you have a study into social media usage, or really marketing in general, definitely let me know about that.
7 – When you pitch me, don’t think ‘How can I get him to blog about this?’, think ‘Is this something that his readers would be interested in?’ That’s how you win my attention.
I’ll be adding to this list as time goes by. If you have any questions, please leave comments and I’ll be happy to help clarify!