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How to Create Blog Content That Connects With Readers

Today I spoke in Birmingham, Alabama at the PRCA State Conference, in a session titled What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers.  Here are the slides from that deck:

 

What’s the big(ger) idea

View more presentations from Mack Collier.

Thanks to everyone that attended, I really do appreciate it!

About Mack Collier

My name is Mack Collier and I am a digital marketing and content strategist located in Alabama. Since 2006 I've helped companies of all sizes from startups to global brands such as Adobe, Dell and Ingersoll-Rand, create customer-centric programs, content and experiences. A long-time internet geek, I've been online since 1988 and began using social networking sites in 1991 when I joined Prodigy. Today, I help companies understand how new technologies like web3, crypto and artificial intelligence can integrate with existing marketing strategies to lead to exceptional customer experiences.

Comments

    • Mack Collier says

      Thank you Vivian! As the amount of links being shared via social media continues to grow, a compelling and succinct headline will be more and more important. Writing better headlines is definitely a skill worth investing some time in!

  2. andrew says

    Great presentation, Mack. Thanks for sharing. I think #5 (allowing visitors to feel like they have a sense of ownership) is absolutely huge. If you give them a space to care, they might actually start to care. If you make it impossible for them to feel like they have an impact, they won’t bother trying to have an impact. Great stuff!