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July 6, 2011 by Mack Collier

#Blogchat this Sunday will be co-hosted by Dell’s Chief Blogger Lionel Menchaca!

Lionel being interviewed at #Blogchat LIVE at SXSW as Chris Heuer and Susan Beebe look on

I’m not sure how long the list is of people that have been blogging for the same company for FIVE years, but I’m guessing it’s pretty damn short.  But Lionel Menchaca is on it, and for the last five years, he has served as Dell’s Chief Blogger.  And this Sunday, he’ll also be returning to co-host #Blogchat for the second time!

Dell’s social media transformation has been nothing short of remarkable, from Dell Hell and exploding laptops in 2005 and 2006, to today being lauded for its progressive approach to using social media to connect with its customers.

And for the last 5 years, Dell’s blogging efforts have been at the forefront of its social media success, and I’m tickled pink that Lionel has agreed to join us at #Blogchat this Sunday!

Sunday’s #Blogchat topic will be How to Create and Maintain a Successful Corporate Blogging Strategy.  As we normally do with co-hosts, the flow of the conversation will be segmented into different sub-topics:

1 – At 8pm Central, we will begin #Blogchat by discussing this point – How do you sustain a blogging strategy for years, and how do you keep the blog relevant with your readers and customers?

2 – At 8:20pm, we’ll begin discussing this point – How do you find writers for your blog, and how do you keep them motivated to keep blogging for you?

3 – At 8:40pm, we’ll close by discussing this point – How do you create relevant content for your blog and how do you decide what content your readers are interested in?

So if you have any questions for Lionel, think about which of the above areas would be most appropriate, and please ask it then.  This #Blogchat will be sponsored by Dell, and that leads me to another surprise for y’all:

In a couple of weeks I will be in Austin working with Dell on a #DellCAP project (disc – Dell is a client).  But while I’m in town, we decided to do a LIVE #Blogchat! The Live #Blogchat will be Monday, July the 18th at the Westin Domain, with the meetup starting at 6pm, the actual #Blogchat will start at 7pm.  I will set up a signup page soon, and when I have that I’ll add a link here.  The event will be open to #DellCAP attendees plus about 30 people from the Austin area.  So I can’t wait to see all my Austin friends again!

So if you’ll be joining #Blogchat on Sunday, make SURE you are following Lionel on Twitter, and you can also check out Dell’s main blog, Direct2Dell.

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Filed Under: #Blogchat, Blogging

About Mack Collier

My name is Mack Collier and I am a digital marketing and content strategist located in Alabama. Since 2006 I've helped companies of all sizes from startups to global brands such as Adobe, Dell and Ingersoll-Rand, create customer-centric programs, content and experiences. A long-time internet geek, I've been online since 1988 and began using social networking sites in 1991 when I joined Prodigy. Today, I help companies understand the ever growing and evolving web3 space, including crypto, NFTs, DAOs and the Metaverse.

Comments

  1. KatCaverly says

    July 10, 2011 at 7:59 pm

    @LionelatDell congratulations Lionel #5yrs #blogchat

  2. LionelatDell says

    July 10, 2011 at 8:00 pm

    @KatCaverly Thanks very much for the congrats on 5 years #blogchat #blogchat

  3. thedomesticexec says

    July 10, 2011 at 8:15 pm

    @michelepliner no worries!! Just want everyone to know the imp. info:-) #Blogchat

  4. Ribeezie says

    July 10, 2011 at 8:16 pm

    @thedomesticexec lol

  5. thedomesticexec says

    July 10, 2011 at 8:17 pm

    @Ribeezie 🙂 Have a great sunday!! #Blogchat

  6. TheBigDebowski says

    July 10, 2011 at 8:20 pm

    @thedomesticexec Fancy meeting you here 😉 Twice in the same day! #mybookclub #blogchat

  7. thedomesticexec says

    July 10, 2011 at 8:20 pm

    @TheBigDebowski Great minds think alike!! 🙂 #Blogchat

  8. danielnewmanUV says

    July 10, 2011 at 8:21 pm

    @thedomesticexec A little #boom in the blogesphere? #blogchat

  9. KatCaverly says

    July 10, 2011 at 8:22 pm

    @LionelatDell interesting to blog for an established brand, one with a history to listen to #blogchat

  10. thedomesticexec says

    July 10, 2011 at 8:22 pm

    @danielnewmanUV I can’t walk away from the #BOOM its part of me 🙂 #Blogchat

  11. Ribeezie says

    July 10, 2011 at 8:32 pm

    @thedomesticexec you too! 🙂

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